Sbha-81 erkinova xusnora self study 2 Task Writing. Describe benefits or advantages/disadvantages of e-tailing. Write your opinion (150-200 words) Pros and Cons of e-tailing

SBHA-81 ERKINOVA XUSNORA SELF STUDY 2
Task 4. Writing.
Describe benefits or advantages/disadvantages of e-tailing. Write your opinion (150-200 words)
Pros and Cons of E-tailing
E-tailing can be considered another form of non-store retailing. Its closest “cousin”, in terms of other forms of non-store retailing, is catalog retailing. Catalog retailing accounts for about 10% of all retail transactions. It is therefore instructive to compare e-tailing to catalog retailing to gain some insight into its potential impact. Catalog retailing, which evolved over a century ago, grew rapidly in its early stages (similar to e-tailing) and it was assumed to become a very important part of the overall retailing environment. It allowed people to shop from home, when they wanted, at their own convenience. While this proved enticing for some consumers and some types of products, there appeared to be a limit to its overall impact (rapid growth to 10% of retail transactions, limited growth thereafter). Will the same happen to e-tailing?E-tailing has certain disadvantages over catalog shopping:
Not all customers have access to the web, as they do to the postal system. This is a temporary issue as the evolution of the web continues.
Ease of use is a problem, as the web design is still complex, or at least somewhat chaotic. E-tail stores are not standardized in design in the way catalogs and retail stores have become. Therefore different user bahaviors (navigation schemes) need to be learned for each e-tail store. This is a temporary issue as the evolution of the web continues.
Trust, security and privacy concerns prevail. Consumers are concerned with the use of the data they provide during transactions.
Graphic presentation is not as compelling for the web as it can be for catalogs. This is a temporary issue as the evolution of the web continues.
E-tailing includes some advantages to the consumer that no other form of retailing can provide. The hypertext nature of the medium allows for more flexible forms of transactions (growth of C2B and C2C illustrate this point). It allows for ease of comparison across broad product categories with the evolution of shopping bots and allows for more flexible pricing mechanisms (dynamic pricing). These evolutions can create less friction in marketplaces, and therefore increase the use of the web as a retail environment. This will benefit marketers who provide products with real (perceived) value, and consumers in general. This will penalize marketers who have thrived in marketplaces that had “information” barriers to entry, where lack of information for customers restricted their choices and led to inefficient pricing and localized monopolies.