Essay Collection For TOEFL Version 1.0 – M
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Advertising is an all-powerful tool in today’s world where
communication means are
varied and accessible by all, and reaching the target audience with the right message makes
all the difference. Advertising is a medium through which, people
can be educated about a
particular issue at hand. Advertising can be about a new product, a new business
opportunity or in this case about a country. I strongly agree with the statement that
advertising
can inform, educate and can tell a lot about the country. I will support my
argument through examples and reasoning given below.
Advertising can be of many forms: Printed and published information, through broadcast
media (radio and television) and now the most important
emerging means of all; that of the
Internet. All these forms of advertising have their own advantages and disadvantages.
Advertising is generally responsible for the first impressions of a country in people's
minds. In this case, what they hear about a particular country for the first time through any
means
of advertising, will result in it being a true picture of a country for that person /
country.
So that's the reasons why governments of some developed countries have taken this issue
of projecting the right image of their country through advertising very seriously. This is
proven by the fact that their tourism numbers and advantages of living and working in
their country are most highlighted than other countries. This
is nonetheless important in
today’s competitive global environment where countries are competing against each other
to attract new investments and business in their country. All this directly affects the
economic and development scene of the country as good or bad advertising can directly
result in the country's growth.
For
instance, in my country India, the Information technology ministry has spent
substantial finances and efforts to highlight India's advantage as a global source for
information technology workers. This in fact has resulted in growth in
the Gross Domestic
Product of our country there by raising the standard of people living in this country and
giving ancient industry a chance to grow in a free capital environment. This couldn’t have
been achieved without concentrated advertising of our advantages and economic benefits
of developing software in India.
So I conclude to say that Advertising cannot only tell a lot about a country but can also
result in bring growth to the economy and prosperity to its people.
Adding to that, I would
like every government of the world taking efforts to promote the best their county has to
give to the world, here by promoting peace and prosperity among all nations.
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