Sample B2B versus B2C

Sample
B2B versus B2C
B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.
The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.
A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.
With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.
Task 1. Find true and false sentences according to the text.

1. 
   B2B and B2C both involve a company selling products or services. True
   
2. 
   If the farmer creates a shop and sells strawberries to passing customers, his Business model is B2B. False
   
3. 
   If the farmer sold his crop of strawberries to a Supermarket, his Business model would be B2C. False
   
4. 
   In B2B model the Business should establish long-term relationships with other businesses. True
   
5. 
   In B2C model the Business sells their goods or services to another Business. False
   
6. 
   Selling at low prices is NOT suggested as a method of attracting customers. True
   

Task 2. Fill in the blanks with suitable words.
Selling, user, service, marketing, distributor, generates, needs, recognition
1. B2B stands for Business to (2) Business and refers to a Business________ goods or services to another Business. 2. In the B2C (Business to Customer) model, the end_________ is an individual. 3. The result is the same for the company; they sell their product or__________. 4. However, the Business Model and the___________ strategies are quite different. 5. He can sell his entire crop to a retailer or ___________for a discounted price, in one easy transaction (B2B). 6. The B2C model__________ more money for his strawberries but requires a lot of his time. 7. With the B2B model, the Business_________ to set-up long-term, trusted relationships with other Businesses. 8. The B2C model requires marketing, brand __________and advertising to attract customers.