Sales presentation

Motivate the prospect to take action

What is a sales presentation?

• A good sales presentation will focus on the needs of the prospect while informing, educating, and inspiring them to learn more about your offering
• It should connect with the prospect on both an emotional and logical level, motivating them to take action. Finally, it should alleviate any concerns that the prospect has about your offering and make it look like it is the best option available.

The Cold Call Sales Pitch

A cold call sales pitch involves talking to a prospect for the first time over the telephone or via Internet. While many salespeople will use a pre-determined script during cold calls, it is also possible to tailor a pitch to meet the circumstances of the prospect. This type of sales presentation needs to be short and to the point initially, but can go in any direction once rapport has been established with the prospect.

Common Types of Sales Presentations

Problem Solving Presentations

Presenting a problem then offering a product or service as a solution is a very effective sales presentation technique. This kind of technique is often used to sell products like life insurance. The salesperson simply describes the dangers of not having insurance followed by the solution that insurance provides. The prospect sees the risk and reward components and can make an informed decision.

Business Presentations

If you are selling a product or service to another business or an investor, the presentation might involve a small number of participants and take place in a meeting room. These kinds of sales presentations are usually planned presentations that are targeted towards the requirements of the prospect.

• Seminar selling. Seminar selling is often educational in nature. In the “old days,” seminar selling was often held in a hotel meeting room. For example, attorneys put on an educational seminar about wills and trusts. When they were done with the seminar, they sold their services. These days a lot of seminar selling is done via “webinars.” A salesperson presents educational material via a live stream over the internet, and when they are done, they sell their services.