Lauterborn R
(1990) ‘New marketing litany: 4Ps passé; 4Cs take over’,
Advertising
Age,
Oct 1.
Lazer W
and
Kelly E J
(1961) ‘The retailing mix: planning and management’,
Journal of Retailing,
37 (1): 34-41.
McCarthy E J
(1960)
Basic Marketing,
Homewood Ill, Irwin.
McGoldrick P
(2002)
Retail Marketing, 2
nd
edition,
Maidenhead, McGraw Hill.
Palmer A
(2004)
Introduction to Marketing: Theory and Practice,
Oxford, Oxford
University Press.
Vrechopoulos
(2001) ‘Virtual Store Atmosphere in Internet Retailing: Measuring
Virtual Retail Store Layout Effects on Consumer Buying Behaviour’ Brunel
University, unpublished PhD thesis.
Vrechopoulos A P, O’Keefe R M, Doukidis G I
and
Siomkos G J
(2004) ‘Virtual
store layout: an experimental comparison in the context of grocery retail’,
Journal of Retailing,
80 (1): 13-22.
Do'stlaringiz bilan baham: |