Rlchard Pettlnger

What the company should be

The company sought to return to basics: the goal of maximizing profits. It concentrated on its people, and their personal, professional, and occupational qualities. It established the priorities of innovative products, economical sourcing, aggressive marketing, and innovative financing. It produced ‘‘a model for American business – an aggres- sive, growing American public company. ’’ This consisted of putting everybody through a basic retraining and reorientation program (see Table 7.1).