Rlchard Pettlnger

10.10.07
Stress Management in Practice

» Nike

» Sony

» Broadmoor Hospital (UK)

» Semco

72 STRESS MANAGEMENT

INTRODUCTION

The purpose of each of these case studies is to illustrate how orga- nizations from different sectors and various parts of the world have successfully created the conditions for tackling specific aspects of stress that were potentially present in each of their situations.

The cases are:

» Nike Inc., the US sports, fashion, and leisurewear organization;

» Sony Inc., the Japanese electrical goods manufacturer, and music and entertainment producer;

» Broadmoor Hospital, the UK hospital that treats mental, behavioral, and psychological illness; and which also provides a secure unit for those who have committed crimes as the result of mental, behavioral, and psychological disorders; and

» Semco Inc., the Brazilian white goods and engineering and manufac- turing organization.