Rework jason fried

Go behind the scenes 
 
Give people a backstage pass and show them how your business works. Imagine 
that someone wanted to make a reality show about your business. What would they 
share? Now stop waiting for someone else and do it yourself. 
 
Think no one will care? Think again. Even seemingly boring jobs can be 
fascinating when presented right. What could be more boring than commercial fishing 
and trucking? Yet the Discovery Channel and History Channel have turned these 
professions into highly rated shows: Deadliest Catch and Ice Road Truckers.  
 
It doesn't need to be a dangerous job, either. People love finding out the little 
secrets of all kinds of businesses, even one that makes those tiny marshmallows in 
breakfast cereals. That's why the Food Network's Unwrapped--which explores the secrets 
behind lunch-box treats, soda pop, movie candy, and more--is such a popular program.  
 
People are curious about how things are made. It's why they like factory tours or 
behind-the-scenes footage on DVDs. They want to see how the sets are built, how the 
animation is done, how the director cast the film, etc. They want to know how and why 
other people make decisions. 
 
Letting people behind the curtain changes your relationship with them. They'll 
feel a bond with you and see you as human beings instead of a faceless company. They'll 
see the sweat and effort that goes into what you sell. They'll develop a deeper level of 
understanding and appreciation for what you do. 
 
 
 
 

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