Review of Uber’s innovation and diversification

Figure 2. Example of Uber’s fare details.

4. 
   Uber Air
   

UberAir is one of the innovative services which Uber is planning to launch. Uber officials claim that they are building the future of aerial ridesharing. In 2023, Uber plans to give riders the option of an affordable shared flight. It is said that they are working closely with federal and local policymakers to develop an aerial offering that’s safe, quiet, and environmentally conscious, and that extends the reach of existing ttransportaition options. UberAir is a network of small, electric, aircraft that enable four-person ridesharing flights in densely populated areas.

The 'electrical vertical take-off and landing vehicles' (eVTOLs) differ from helicopters in that they are quieter, safer, more affordable, and more environmentally-friendly, Uber claims.

Users will order the aircraft through the Uber app much like they would one of the firm's taxis.

Once they have selected an UberAIR ride, the craft will fly to the nearest 'Skyport' - a series of launch pads spread across the city.

Uber estimates that an all-electric, 200mph (320kph) ride across the skies of Los Angeles will be price-competitive with an UberX trip of the same distance.

Uber predicts that trips from LAX to the Staples Centre during rush hour can be reduced from up to 1 hour 20 minutes on the ground to less than 30 minutes using UberAir.

5. 
   Uber Eats
   

UberEATS was launched on August 18, 2015 in San Francisco. UberEATS offers on-demand food delivery from local restaurants. Customers choose menu items from a restaurant, and then UberEATS drivers pick up the food at the restaurant and deliver the food to the customer.Today UberEATS operates in North America, South America, Europe, Australia, Asia and in some cities in Africa. It is present in 29 countries and has a turnover of 870 million euros.

Users of UberEATS can read the menu, order, and pay for food from participating restaurants using their device using an application on the iOS or Android platforms or through a web browser.Users additionally have the option of giving a tip for delivery. The app detects the user's location and displays restaurants open at the time separately from those that are closed. Payment is charged to a credit/debit card on file with Uber. Meals are delivered by couriers using cars, bikes, or on foot. Upon ordering, the customer is notified of the total price combining delivery fee and meal price. Customers can track the delivery status after the order is placed As of August 2018; Uber Eats changed its flat $4.99 delivery fee rate to varying fee according to the distance. The fee ranges from $2 to $8 as the minimum and maximum rate varying according to the distance covered by delivery services.

It is important to note that the platform occasionally features food from local celebrity chefs wishing to increase their public visibility, including some who do not have physical restaurants. Depending on the city, people can sign up to deliver food orders for Uber Eats using their car, bike, scooter, or on foot. Delivery partners earn money for each delivery trip based on number of trips and the distance between the restaurant and the drop-off location. In most cities of the USA, partners must be 19 years of age or older in order to participate. Uber drivers who currently provide rides for Uber are also able to sign up to do delivery.

UberEATS drivers pick up and deliver food to customers. Drivers do not handle payment, only deliveries and UberEATS cars can be 1998 or newer. Drivers can choose to do only food deliveries while they work, or if car qualifies driver can also do regular Uber rides. The app will tell driver if the drop off is curbside, or if driver has to go to their door. UberEATS drivers earn around $8 – $12 per hour after accounting for vehicle expenses. Customers can tip inside the Uber app. Driver keeps 100% of tips

Although Uber is promising to make a great costumer service some reviews on the Internet are in a negative manner. Here are some of the reviews from trustpilot.com and quora.com

According to one of the customers he experienced worse customer service ever.” I am a gold member. Ordered my food. Driver did not delivered. Call driver, never picked up the phone. Called UE they could get in contact with the driver either. Credit card was billed, they never refunded the money and u never received my food. I asked to speak with the supervisor and the cssv agent refused to transfer me. I will never use them again”

One another customer’s card was hacked using UberEATS “Someone hacked my debit card and ordered 4x from this outfit. Over $200 worth of food charges that have been disputed and refunded to me. You guys need better security somehow”
Lavanya Deivaa from Chennai, India also posted a negative review. She says the following

“This happened today. We ordered food as usual from a popular restaurant using Uber Eats. It said 30–40 minutes for delivery. But then we got it by less than 20 minutes. Who isn’t happy about fast food delivery? But the problem was the food delivered. It had no Bill, name and stuff. Only a small note saying “3 Biryanis” We asked if it is really from the restaurant we had ordered? The delivery person said “Yes” But then how can we be sure?” Then she called the restaurant asking for the bill. But the person in charge was very rude with her and denied to give a bill. And said even if she did not like the food the money would not be refunded

6. 
   Road to new service, Uber rent
   

Since February 2018, Uber has integrated e-bikes into its application, and in April, the company bought the Jump bike sharing platform for nearly $ 200 million (about 171 million euros). It operates in 8 US cities, including New York, Washington and Denver. She is also preparing to start her activities in Berlin. More recently, Uber has entered into agreements with Lime, a state-of-the-art electric scooter rental platform. Lime is already present in Zurich, Frankfurt, Berlin and Paris, and wants to expand its activities in twenty European cities by the end of this year. It has also signed with Masabi, a London-based application specializing in the purchase of electronic tickets for public transport, or get around, a startup specializing in renting and sharing cars.

Uber rent. It will be launched in San Francisco first in order to test the viability of the service in May 2019 and works Within the Uber App. Main target of this service is group of people who want to live car free. Since the service is not launched, yet we can assume the price of Uber Rent looking at the prices of acquired company get around. Get around car owners set the price they want to charge renters, with rates starting at $5 per hour. In addition to this, get around charges renters the following fees:

• 
  Booking Fee — 3% of the trip price (with a $1 minimum)
  
• 
  License Fee — $10 one-time fee to cover the cost of driving record processing
  
• 
  Under 25 Fee — The fees are as follows:
  
  • 
    Age 19 — 75% of trip price
    
  • 
    Age 20 — 45% of trip price
    
  • 
    Age 21 — 25% of trip price
    
  • 
    Age 22 — 15% of trip price
    
  • 
    Age 23 — 10% of trip price
    
  • 
    Age 24 — 5% of trip price
    

Get around, the foundation for Uber Rent mostly has positive reviews, which enables the Uber Rent’s success. Glassdor review 4 out of 5

Workers at Getaround say you work with awesome people. The environment is great however, can get really busy but that's what a growing business comes with!

7. 
   Uber Freight
   

Uber Freight was established in May 2017. It is an app for delivery trucks that connects drivers and shippers.

There are a number of benefits of Uber Freight. Shippers and truck drivers can