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International Review of Management and 
Marketing
ISSN: 2146-4405
available at http: www.econjournals.com
International Review of Management and Marketing, 2019, 9(5), 141-149.
International Review of Management and Marketing | 
Vol 9 • Issue 5 • 2019
141
Predicting the Unseen: Entrepreneurial Opportunity on 
Entrepreneurial Intention
Ida Ketut Kusumawijaya*
Department of Management, Triatma Mulya University, Bali, Indonesia. *Email: ik_kusumawijaya@yahoo.com
Received: 
01 July 2019 
Accepted: 
02 September 2019 
DOI:
https://doi.org/10.32479/irmm.8662
ABSTRACT
This study examines entrepreneurial opportunity to predict entrepreneurial intention of star hotels emloyee in Bali. Respondents of this study were 
star hotels employees in Bali total 156 people with 100% response rate. The initial evaluation was carried out by evaluating the measurement model, 
namely the validity and reliability of each reflective construct. Next is the evaluation of the structural model for testing the research model where each 
research instrument uses a 5 Likert scale measurement, with the WarpPLS 4.0 program. The parameters significance is determined by resampling 
bootstrapping and using 500 sub-samples of equal size to that of the original sample. The results and discussion show that the hypothesis testing 
showing innovation and growth of star hotel employees in Bali are able to predict entrepreneurial intention not significantly. Financial return can 
predict employee star hotels in Bali significantly entrepreneurial intention. The investment return of star hotel employees in Bali can predict significant 
entrepreneurial intention. The hypothesis testing indicates that the internal factor is able to predict entrepreneurial intention the star hotel employee 
in Bali significantly. And this research indicates that the customer predicts entrepreneurial intention star hotel employee in Bali not significantly.
Keywords:
Entrepreneurial Intention, Innovation and Growth, Financial Return, Investment Return, Internal Factor

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