Review of law sciences

Review of law sciences
(2020) 130-139 
9 
company [60]. In this case, the Committee misclassified the advertising because the advertising 
should be classified as misleading advertising conducted by omission of facts in it.
Institutional problems 
State Committee for Privatization, Demonopolization and Development of Competition 
(Competition Committee of Uzbekistan - UzCC) is an enforcement body, which provides 
competition policy concerning misleading advertising in Uzbekistan [61]. The UzCC empowered 
to regulate advertising market in the state to prevent from, detect and combat against misleading 
advertising [62]. However, the activity of the UzCC in this field is inefficient due to the lack of 
collaboration with self-regulatory bodies. For instance , the UzCC does not have a precise 
mechanism for interactive regulation of misleading advertising in cooperation with trade 
industries, as well as consumers` self-regulatory associations [63]. 
The lack of such interactive regulation causes two main institutional problems. First, the 
UzCC cannot provide its function to set legal standards of misleading advertising in trade industry, 
food or pharmaceutical industry because the Committee does not have collaboration with 
associations of such industries to set applicable legal standards. Second, the Committee has not 
eslablished clear cooperation mechanisms with Consumer Protection Federation, which can 
determines consumers needs and regulation tasks regarding misleading advertising [64]. Because 
the Federation itself does not have a special function to protect consumers from misleading 
advertising [65]. Third, the UzCC does not have a guideline for evaluation of misleading 
advertising that would be useful for institutional expertise of advertisement and would be guidance 
for mass-media and trade industries in preventing misleading information from its dissemination.