Review of law sciences
(2020) 130-139
12
http://eur-lex.europa.eu/legalcontent/GA/TXT/?uri=
CELEX%3A32006L0114;
The
previous Directive 84/450/EEC concerning Misleading Advertising had the same legal
definition. See: "EUR-Lex - 31984L0450 - EN - EUR-Lex." Accessed April 30, 2017.
http://eur-lex.europa.eu/legal-content/EN/ALL/?uri=CELEX%3A31984L0450.
11.
Ibid. p.12.
12.
Cheryachukin, Yuriy Vladimirovich. "Problemi Pravovogo Regulirovaniya
Reklamnoy
Deyatelnosti
V
Rossii
I
Zarubejnix
Gosudarstvax,"
2002.
http://www.dissercat.com/content/problemy-pravovogo-regulirovaniya-reklamnoi-
deyatelnosti-v-rossii-i-zarubezhnykh-gosudarstva. p.208-209.
13.
Each concept under the improper advertising such unfair advertising (Art.6),
unreliable advertising (Art.7), false advertising (Art.9) has a legal provisions on misleading
action by seller which make the alternative choice for enforcement body. See: "Federalniy
Zakon O Reklame Ot 18.07.1995 G. № 108-FZ." Prezident Rossii. Accessed April 21, 2017.
http://kremlin.ru/acts/bank/8082. For the official translation of the Law see the web-page of
the
WTO
at
https://www.wto.org/english/thewto_e/acc_e/rus_e/WTACCRUS48_LEG_58.pdf
The
current Advertising law defines improper advertising as an advertising which does not
comply with the requirements of legislation, but the Law keeps the legal provisions on
misleading advertising within the definitions of unfair advertising (Art.5.2.) and unreliable
advertising (Art.5.3.). See: "Federalniy Zakon O Reklame Ot 13.03.2006 G. № 38-FZ."
Prezident Rossii. Accessed May 5, 2017. http://kremlin.ru/acts/bank/23532; For official
translation
of
the
Law
see
web-page
of
the
WHO
at
http://data.euro.who.int/tobacco/Repository/RU/
Russian%20Federation_Federal%20Law%20on%20Advertising _2006.pdf
14.
Kislitsin, Aleksey Anatolevich. "Vvodyashaya V Zablujdeniye Reklama: Ponyatiye
I Problemi Kvalifikatsii. Opit Sravnitelno-Pravovogo Issledovaniya Prava Rossii I SShA,"
2006. http://www.dissercat.com/content/vvodyashchaya-v-zabluzhdenie-reklama-ponyatie-
i-problemy-kvalifikatsii-opyt sravnitelno-prav. p.53-54.
15.
According to the Article 13 of the Law on Advertising of Uzbekistan improper
advertising is unfair, false advertising which actually misleads or tends to mislead consumers
by the way of inaccuracy, ambiguity, exaggeration, omission, or through the violation of
requirements on time, place and way of advertising and other legislative requirements, which
can cause damages to person and state. See: O‘zbekiston Respublikasining "Reklama
to‘g‘risida"gi qonuni. O‘zbekiston Respublikasi Oliy Majlisining Axborotnomasi, 1998.
http://www.lex.uz/pages/getpage.aspx?lact_id=25458.
16.
"Osnovnie polojeniya Soglasheniya o sotrudnichestve gosudarstv - uchastnikov
SNG v sfere regulirovaniya reklamnoy deyatelnosti." Official web page of CIS. The bacis
documents on collaborations` direction of CIS. Accessed September 29, 2016. http://e-
cis.info/page.php?id=10662.
17.
Chiplin, Brian, Brian Sturgess, and John H. Dunning. Economics of Advertising.
Holt, Rinehart and Winston with the Advertising Association, 1981; Driver, John.
"Advertising and Competition." Advertising and marketing law & practice.
September/October, 1985. London, England: Cass, 1985. p.2.
18.
The advertising has differentiating effect which makes differentiation between
similar product, for example pharmaceutical advertising; and price effect that permits price
Do'stlaringiz bilan baham: |