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Wickham Zoo Survey 2013
Ensure you have the letter of authority from the zoo with you in case it is
required.
Good morning/afternoon. I would like to ask you a few questions about
the zoo. Could you help me complete this questionnaire?
1. INTERVIEWER CODE GENDER Male …. Female ….
2. Is this your first visit to Wickham Zoo ? Yes…. No….
3. How many times have you visited the zoo in the last 10 years?
Once …. Twice …. 3–4 times …. 5 or over …..
4. Was your last visit in the past:
3 months …. 6 months …. 1 year …. Over 1 year ….
5. Have you been to another zoo or day-trip attraction in the last 5
years?
Yes …. ○ No ….
6. How does Wickham Zoo compare to the last one you visited?
7. Who have you come with today?
INTERVIEWER TO ESTABLISH GROUP AND RECORD
BELOW
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8. How long have you spent at the zoo today?
Up to 1 hour …. 1–2 hours …. 3–4 hours …. Over 4
hours ….
9. When did you decide to come here today? READ OUT
Today …. In the past week …. Longer …. Don’t know
….
10. Why did you decide to come here today?
For educational purposes ….
For the children ….
To be entertained ….
11. How did you get to the site here today on your visit?
Foot …. Car …. Van …. Motorbike ….
Bus …. Bicycle …. Coach …. Train ….
12. Have you come from …
Home?
Holiday accommodation in the Wickham area?
13. What accommodation are you staying in? RECORD ANSWER
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14. How long did it take you to get here today? RECORD ANSWER
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15. Many people come here on recommendation of their friends. How
did you hear about the site? RECORD ANSWER
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16. When you entered the zoo, did you pay the full price or the
discounted price that is on offer today?
Full price …. Discount ….
17. How would you rate the following aspects of the site:
Good Average Poor Very poor Don’t know
Animals
Reptiles
Birds
Fish
Viewing arrangements
Car park
Toilets
Catering
Admission charges
Staff courtesy
18. Do you think that the facilities are adequate?
Yes …. ○ No ….
19. Do you think we should provide additional facilities?
Yes …. ○ No ….
20. Do you think additional facilities would spoil the look of the site?
Yes 1 2 3 4 5 No
21. (a) Don’t you think there should be more catering facilities and
toilets?
Yes …. ○ No …. Don’t Know …. Undecided ….
(b) Why is that? RECORD BELOW
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22. We find that most of our customers spend in excess of £10, not
including the entrance charge. How much did you spend?
Up to £1 £1–5 £5–10 £10+
Catering
Shops
Kiosk
Total spent per person
23. (a) Are you satisfied with your purchases?
Yes …. ○ No …. Don’t Know …. Undecided ….
24. (b) Why is that? RECORD BELOW
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25. What did you like about the zoo least? RECORD BELOW
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26. Most people like the animals most; what did you like? RECORD
BELOW
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27. Which category best describes your age?
12–15 16–20 21–25 26–34 35–44
45–64 65–74 75+
28. What is the occupational class of the head of the household?
A B C1 C2 D E Unemployed OTHER
29. Finally, what is your address?
No. and street
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Town
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County
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