Reading passages


many like it. Another class of distraction



Download 1,31 Mb.
Pdf ko'rish
bet166/301
Sana28.03.2022
Hajmi1,31 Mb.
#514809
1   ...   162   163   164   165   166   167   168   169   ...   301
Bog'liq
Test bank reading perfect

many like it. Another class of distraction 
techniques is the extensive use of creative license 
in 
the 
layout 
and 
presentation 
of 
an 
advertisement. For a print ad in a magazine or 
newspaper examples of such 'artsy' techniques 
would include pictures of attractive models or 
unique objects that command attention, reverse 
white-on-black print, strange layouts that confuse 
the reader, and typefaces that are difficult to read. 
For television, "artsy' could mean a commercial 
with many short scene changes (similar to an 
MTV video), the use of strange camera angles, the 
playing of fast, rhythmic music in the background 
and the inclusion of offbeat characters and 
yelling, screaming spokespersons. All of these 
techniques can serve to provide a mild distraction 
and thus prevent counter-arguing. The trick for 


 
 
95 
the advertiser is to provide just enough of a 
distraction to disrupt counter-arguing but not so 
much that it eliminates the reception of the 
message.
136- According to the writer, to be successful, an 
advertiser ................. .
A) has to use rhythmic music, unusual characters
strange camera angles and many scene changes 
B) should use creative license extensively and 
include pictures of attractive models 
C) needs to be able to confuse the reader and even 
make things impossible to read 
D) ought to know 'artsy" techniques which can be 
found on MTV videos 
E) must get the message over, but at the same time 
take attention away from things we could dispute 

Download 1,31 Mb.

Do'stlaringiz bilan baham:
1   ...   162   163   164   165   166   167   168   169   ...   301




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish