Privacy by design

The Ipsos research
Ipsos worked with Google to deliver three large 
quantitative studies in Europe: 
Personalised Services Study: Automating the Consumer Experience
An online survey conducted in 2019 of 1,000 participants per market aged 
18-65 across four European markets (U.K., Germany, Sweden, and the 
Netherlands) to understand the perceived impact of personalised services.
Data Privacy Study: Consumer Model of Data Privacy
An online survey conducted in 2021 of 1,000 participants aged 20-65;
a representative sample of the population of the Netherlands who are
online at least a few times a week.
Data Ethics Study: Data Ethics and Effectiveness
An online survey conducted in 2021 of 7,200 participants aged 18-70 across 
four European markets (U.K., Germany, France, and the Netherlands).
This study uses an experimental quantitative approach to model and map 
claimed versus actual behaviours. Participants were split into two groups
— 1,500 participants per market answered about ethics and 300 participants 
per market answered about effectiveness.

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