Privacy by design

73%
70%
73%
58%
74%
I control who sees my posts (photos/videos) when using social networks
I delete cookies/my browsing history
I use online services which promise high data protection
I switch off geolocation when I don’t use it
I use search engines to search for information about me that is available online
F IG U R E 0 6
35 
Ipsos, U.K., Germany, France, the Netherlands, Data Ethics Study: Data Ethics and Effectiveness, Part 1 — Ethics (n=6,000), 2021.

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M A K E I T M A N AG E A B L E
2 5
80% are concerned about potential misuse of personal information,
yet 93% have provided companies with information which could be
deemed sensitive (for example, name, address, contact information, 
biographical data and family details).
36
Perceived value regularly intersects with privacy concerns. Disengagement
is the way that people cope with lack of desire to invest their time, even though 
perceptions of risk are high. For example, privacy pop-ups are often quickly 
bypassed without reading. In the qualitative “Responsible Marketing Deep 
Dive
”
37