Prepared: Azada Saparbaeva accepted: Shaxnoza Tadjimova nukus 2022

Sometimes mass media (and the news media in particular) are referred to as the "corporate media." Other references include the "mainstream media." Technically, "mainstream media" includes outlets that are in harmony with the prevailing direction of influence in the culture at large. In the United States, usage of these terms often depends on the connotations the speaker wants to invoke. For example, the term "corporate media" is often used by media critics to imply that the mainstream media are themselves composed of large multinational corporations, and promote those interests.

3. Influence of the mass media in society

3. Influence of the mass media in society

Through its various formats, the mass media can reach most people on earth. This is an incredible opportunity for communication and education among the peoples of the planet. As these technologies become cheaper, they are becoming ubiquitous and closing the technological divide that exists between the rich and poor. As the technology necessary for mass communication becomes cheaper and more widespread, the planet will indeed become smaller as news travels even faster among all people of the world.

The effects of the rise of mass media are not all positive. Many chaff at the fact that it is seemingly impossible to escape from the media, as isolation from all forms of communication is increasingly difficult in modern society. 

Mass media also poses the risk of concentration and whitewashing of media sources as corporations become larger to benefit from economies of scale. This leads to fewer and fewer sources of content, which eliminates some of the diversity from local media production. Rupert Murdoch's ownership of many different broadcast outlets is one example of this threat.

Mass media also poses the risk of concentration and whitewashing of media sources as corporations become larger to benefit from economies of scale. This leads to fewer and fewer sources of content, which eliminates some of the diversity from local media production. Rupert Murdoch's ownership of many different broadcast outlets is one example of this threat.

As a counter to the monopoly on mass media, social media has become a large contributor to the communication of information to the public. This changes the paradigm from mass media to interpersonal communication.As a result, control over the content, such as authenticating the source, is lost and the integrity of the message becomes questionable. As it becomes progressively harder to decipher what is true and what is not, fake news can become a means to influence society.