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LESSON 2: Online shopping. E-commerce
Task 1: Read the text of the lesson and match the opposites
1. online
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d
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a. selling
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2. retail
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e
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b. digital product
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3. physical product
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b
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c. ban
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4.availability
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f
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d. offline
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5. allow
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c
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e. wholesale
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6. buying
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a
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f. lack of
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Task 2. Read the text of the lesson and answer the questions in writing
What types of transactions are discussed in the text? A: Electronic commerce
What payment methods were given in the text? A: Internet enabled debit and PayPal
What hardware is used in online business? A: desktop,mobilephones, laptops ,pc
Task 3: Based on the LANGUAGE material of the lesson translate the following sentences into your own language. Pay attention to the use of prepositions.
We walked as far as the edge of the desert._______________________________
It is another three weeks until the holidays.___________________________________
I don’t know how she manages to support such a large family. She has nothing
except her pension.________________________________________________
Are you wearing anything under your sweater?__________________________
Do you mind? I was in front of you!______________________________________
We should arrive at their place at time for lunch.___________________________________
They live in a small one bedroom flat on the third floor._______________________________
Granny is arriving at the 3.30 train._______________________________________________
Last year, there were a large number of mangoes on the tree.___________________________
His house is on the way from Mumbai to Thane.___________________________________
He met and fell in love with a French girl when he was at the London School of Economics.
_____________________________________________________________________________
A few days after the accident she died / from the injuries.
_____________________________________________________________________________
LESSON 3: E-commerce companies: Amazon.com.
Task 1: read the text and write a summarry in English about the company: Amazon.com
AMAZON HISTORY: FROM GARAGE TO FLYING WAREHOUSES FOR 20 YEARS
Four million deliveries per day and 350 million models of gadgets, clothing, household chemicals and everything you can imagine. This is Amazon - the largest marketplace in the world.
Since 2014, Amazon’s value has almost doubled: from $ 180 billion to $ 350 billion, and the company's founder, Jeff Bezos, has become one of the richest people on the planet. His fortune is
approaching $ 70 billion, he is twice richer than Zuckerberg and comes close to Bill Gates, who has $ 76 billion. Already 22 years ago, when Microsoft was at the peak of popularity, no one suspected Amazon. The company did not even have a name, and Bezos himself was sitting alone on a table, knocked together from an old door, and hoped that someone would buy books from him. This is the success story of a Wall Street clerk who decided one day to go to Seattle, a provincial town and go to work in his own garage.
“SO THAT LATER NOT TO REGRET”
They say that to be truly free you need to be a little crazy. An example of Jeff Bezos proves this claim. He worked on Wall Street and even became vice president of a successful New York hedge fund. He had his own house and several hundred thousand dollars in the account. The guy was married to a slender tall brunette. His bosses appreciated him and his competitors called him. However, this was not enough for Jeff Bezos.
In service, Bezos was responsible for Internet business, a new direction in the early 90s that was just starting to develop in the United States. He saw companies emerging from nowhere and gaining tens of thousands of customers. Jeff discussed this phenomenon with his boss, and both came to the conclusion that one day an online store will appear that sells absolutely ALL and delivers any product directly to the buyer’s house. The more Bezos thought about it, the more he liked the idea.
“If not me, someone else will do it,” thought one day Jeff Bezos and dumped him from the boring job.
Jeff quit, moved with his wife to Seattle and began to develop the concept of his site. When asked in an interview how he decided on such a crazy move, Bezos replies: “I knew that I would regret it if I did not try.”
EPIC WITH NAME
Jeff Bezos had an idea to create a store selling any product. On the way to its implementation there were quite ordinary obstacles: a limited budget, a poor understanding of the market and the lack of third-party investments. In order not to go bankrupt in the first week, Bezos decided to start with a simple one. He identified 20 categories of products that, in his opinion, could sell well over the Internet. It included computer software, films, music, office supplies.
But best of all, the first product looked like books - lightweight and easy to deliver. After all, it doesn’t matter who to buy them from, and the choice on the Internet will be clearly more than in a simple bookstore.
In 1994, Jeff Bezos registered the Kadabra company in Seattle (the name, apparently, came from the magical "gibberish") and was going to sell books. But the matter did not go: by ear, the name was too much like the word cadaver (“dead body”). The second option was Relentless (“ruthless”), but the friends of the businessman felt that the name sounds too sinister. The address of Relentless.com is still registered in Bezos, and if you enter it in a browser, you will be transferred to Amazon.com.
In search of fresh ideas, Jeff leafed through the Oxford Dictionary and stumbled upon the word Amazon. Yeah, the largest river in the world (Bezos’s store was supposed to be the largest in the world), starts with "A" (Google wasn’t there yet, and users found new sites through online directories) - everything came together in one picture! Amazon.com was registered in November 1994 and appeared online in 1995.
Bezos himself says: “There is nothing special in our business idea or our structure. All of this can be copied. But, you know, McDonalds also copied, and this did not harm the company, it is still a leader. A lot here depends on the name. They must trust him. This is even more important online than in the real world. The name is the first thing people see about you. ”
SUMMARY
They say that to be truly free you need to be a little crazy. An example of Jeff Bezos proves this claim. He worked on Wall Street and even became vice president of a successful New York hedge fund. He had his own house and several hundred thousand dollars in the account. The guy was married to a slender tall brunette. His bosses appreciated him and his competitors called him. However, this was not
enough for Jeff Bezos.In 1994, Jeff Bezos registered the Kadabra company in Seattle (the name, apparently, came from the magical "gibberish") and was going to sell books. But the matter did not go: by ear, the name was too much like the word cadaver (“dead body”). The second option was Relentless (“ruthless”), but the friends of the businessman felt that the name sounds too
sinister. The address of Relentless.com is still registered in Bezos, and if you enter it in a browser, you will be transferred to Amazon.com.
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