Портфолио-анализ

ПОРТФОЛИО-АНАЛИЗ
product numbers
Short Product Name	Sales 2020	Sales 2021	Competitor Sales (2021)	Market Share	Market Growth		Rate Investments
model s	8	18	2	9,00	225%		0
model 3	7	12	1,2	10,00	171%		0
model y	8	10	1	10,00	125%		0
model x	6	9	0,8	11,25	150%		0
other	4	5	0,9	5,56	125%		0

Distribution of products by categories
Category	Number		Sales	Investments
Stars	5		33	0
cash cows	0		0	0
Question marks	0		0	0
Dogs	0		0	0

The coordinate axes divide the BCG chart into four sectors (quadrants)
Stars (upper left sector)	Promising products that secure the future of the company, leaders in a growing market
Leadership advantage and market growth	It is recommended to pay more attention to these products and actively invest in their development. in the future, as the market grows, this will ensure the growth of the company's revenues.
Cash cows (lower left sector)	A source of stable income, which, however, does not have great prospects.
Leadership Advantage	The main strategy for these business units is to maintain the current level. It is recommended to invest in their development in the amount necessary to maintain market share.
Question marks (upper right sector)	Prospective business units with a high degree of uncertainty
Market Growth	As a rule, they require significant costs to increase market share. However, investments in "question marks" are associated with a high level of risk, so it is not recommended to direct too much of the funds to their development.
Dogs (lower right sector)	Directions that do not bring high incomes and do not have current prospects.
	There should not be many such products and, as a rule, it is not recommended to invest significant funds in their development, because. they do not ensure the long-term competitiveness of the company. The usual strategy for "dogs" is to maximize income with minimal investment and then eliminate the product from the portfolio.