Портфолио-анализ



Download 213,17 Kb.
Sana28.04.2022
Hajmi213,17 Kb.
#588673
Bog'liq
BCG


ПОРТФОЛИО-АНАЛИЗ






















product numbers






















Short Product Name

Sales 2020

Sales 2021

Competitor Sales (2021)

Market Share

Market Growth

Rate Investments

model s

8

18

2

9,00

225%

0

model 3

7

12

1,2

10,00

171%

0

model y

8

10

1

10,00

125%

0

model x

6

9

0,8

11,25

150%

0

other

4

5

0,9

5,56

125%

0





Distribution of products by categories

Category

Number


Sales

Investments

Stars

5


33

0

cash cows

0


0

0

Question marks

0


0

0

Dogs

0


0

0

























The coordinate axes divide the BCG chart into four sectors (quadrants)













Stars (upper left sector)

Promising products that secure the future of the company, leaders in a growing market

Leadership advantage and market growth

It is recommended to pay more attention to these products and actively invest in their development. in the future, as the market grows, this will ensure the growth of the company's revenues.

Cash cows (lower left sector)

A source of stable income, which, however, does not have great prospects.

Leadership Advantage

The main strategy for these business units is to maintain the current level. It is recommended to invest in their development in the amount necessary to maintain market share.

Question marks (upper right sector)

Prospective business units with a high degree of uncertainty

Market Growth

As a rule, they require significant costs to increase market share. However, investments in "question marks" are associated with a high level of risk, so it is not recommended to direct too much of the funds to their development.

Dogs (lower right sector)

Directions that do not bring high incomes and do not have current prospects.


There should not be many such products and, as a rule, it is not recommended to invest significant funds in their development, because. they do not ensure the long-term competitiveness of the company. The usual strategy for "dogs" is to maximize income with minimal investment and then eliminate the product from the portfolio.

Download 213,17 Kb.

Do'stlaringiz bilan baham:




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish