People have more disposable income. Companies give more paid holidays than they used to

Mass Tourism is organised tourism for large numbers of people.

Mass tourism has both
positive and negative impacts!

	Positive	Negative
Economic Impacts	Brings Money into local economy. Creates jobs for local people. Increases the income of	A lot of the profit made from tourism is kept by the large travel companies rather than going to the local economy.
	industries that supply tourism
	e.g. Farming
Social Impacts	Lots of jobs means young people are more likely to stay	The tourism jobs available to locals are often badly paid and
	in the area. Improved roads,	are seasonal. Traffic congestion caused by
	infrastructure and	tourists can inconvenience local
	communications benefit local people. Income from tourism can be	people. The behaviour of some tourists can offend locals.
	reinvested in local community
	projects
Environmental impacts	Income from tourism can be reinvested in protecting the	Transporting lots of people long distances releases greenhouse
	environment.	gasses that cause global
		warming. Tourism can increase litter and
		pollution. Tourism can lead to the
		destruction of natural habitats

There are ways to reduce the negative impacts of mass tourism:

• Improving Public transport encourages people to use it, which reduces traffic congestion and pollution.
• Limiting the number of people visiting sensitive environments.
• Providing lots of bins helps reduce litter.

The importance of Tourism needs to be maintained
Areas that rely heavily on tourism need to make sure tourists keep coming!
Here are a few ways they can do this:

• BULID NEW FACILITIES
• REDUCE TOURIST IMPACTS WHICH MAKE THE AREA LESS ATTRACTIVE
• ADVERTISE AND MARKET THE ARE TO ATTRACT NEW TOURISTS
• IMPROVE TRANSPORT INFRASTRUCTURE
• OFFER NEW ACTIVITIES
• MAKE IT CHEAPER TO VISIT.

Kenya is in East Africa
It gets over 70 000 visitors per year.
There are a few reasons why people visit

• A fascinating tribal culture and lots of wildlife including the big five (Rhino, lion, elephant, buffalo and leopard)
• A warm Climate with sunshine all year round
• Beautiful scenery including

savannah, mountains, forests, beaches and coral reefs.

Extreme environments are becoming popular with tourists

There are many reasons why tourists are attracted to extreme environments:

• They're ideal settings for adventure holidays activities such as jeep tours, river rafting and trekking.
• Some people want something different and more

exciting to do on holiday.

• A lot of people enjoy an element of risk.
• Some wildlife can only be seen in these areas.
• Some scenery can only be seen in extreme places.