People-focused knowledge management

Rationale: People everywhere in the enterprise should under-
stand how their work supports strategy implementation.
Expected Result: Much better strategy implementation 
everywhere.
Next Step: The original team led by the vice president of
Planning would continue work throughout the enterprise.
The team should consider whether Asterix should acquire
knowledge management expertise to assist in the effort.
Longer-Term Action 1-2: Create and promulgate a “Service
Paradigm” for all rank-and-file, supervisors, and managers.
Rationale: People need clear guidelines, frameworks, and role
models to behave effectively in all facets of their work life.
Expected Result: A supported mentality and culture resulting
in more effective employee behavior.
Next Step: The executive team with assistance of Human
Resources should lead to the creation of the service paradigm.
Issue 2. The belief held by Marketing and Sales people that Asterix
was ahead of competitors was falsely based on inadequate com-
petitor assessments and market intelligence.
Immediate Action 2-1: Undertake a new marketing study —
vigilantly, quickly, and with new methods and sources.
Employ outside parties if necessary.
Enterprise Situation-Handling
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Rationale: Present market intelligence monitoring was inad-
equate and needed to be replaced, immediately by a quick
study and in the longer term by a new system.
Expected Result: Better and more realistic understanding of
markets, competitors, and Asterix’s achieved position rela-
tive to other parties.
Next Step: Marketing to sequester two senior employees to
perform the study with the help of Sales and others as
required. Report back weekly with findings.