So the ad text should look like this:
• compose meaningful text using short words, short sentences, short paragraphs;
• Prove the advertised offer directly in the title;
• Focus on the word “comfortable”;
• repeat the text at the bottom of the title;
• provide advertising text with images depicting the product or service in action;
• include a statement about the firmness of the proposal;
• capitalize a word or phrase.
Advertising is a process that everyone encounters every day, everywhere. Advertising is penetrating all areas of mass communication.
However, its rules in Uzbek linguistics have not yet been studied. We have only tried to make some comments on the structure and features of advertising texts through this article.
References:
1. Ogilvi D. Tayny reklamnogo dvora. 2009. -145 p. www.koob.ru.
2. Farbi E.D. How to create usreshnuyu advertising. SPb., 2004. – 123 p.
3. Stylistics and literary editing. Pod.red.prof. Maksimova V.I. - Moscow, 2004. –P.158.
4. Medvedeva E.V. Reklamnaya propaganda, or “why opium for the people” // Vestnik MGU. Ser.19.№1. 2003. -S.27.
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