Pearson New International Edition International pcl tp indd 1

FRONT OFFICE SEMANTICS
Feeder market:
Geographic location that includes a significant number of travelers using a hotel’s
services. Used as in, “St. Louis is a top 
feeder market for our ski resort.”
In the future, it is likely that additional sources of external data will be available
to assist FOMs in demand forecasting. They must, therefore, stay current by moni-
toring the industry’s data resources.
Group Guests
Predictive data are also available to help FOMs forecast room demand for groups.
Group business is a significant portion of the total room volume in many, especially
larger, hotels. In fact, many properties generate 50 percent or more of total room demand