Pearson New International Edition International pcl tp indd 1

FRONT OFFICE SEMANTICS
Call-around:
Telephone “shopping” technique in which a hotel staff member calls competitive hotels to
inquire about room rates and availability. The information is used by the calling hotel to help determine
room rates.
The call-around was standard practice as late as the early 2000s. Now, however,
revenue managers can use one of many Web sites (e.g., www.travelaxe.com) for the
following purposes:
•
Select competitive hotels whose rates are to be monitored
•
Obtain real-time room rates offered by these hotels on any number of travel
Web sites advertising the rates
•
Search the rates and Web sites as frequently as desired
•
Perform rate comparisons by specific check-in and check-out dates
•
Make rate comparisons based on LOS