Sell Like Crazy

Sender Reputation
Just like a credit score, your IP address (the unique string of numbers that
identify your computer) has a reputation called a sender score.
If you’re like me, your eager little brain is probably saying, I wonder what
my sender score is?
Well, you can go to www.senderscore.org and find out for yourself.
This website is run by a company called Return Path, and it will tell you
what your reputation and sender score is. Anything above 90 is good,
anything above 95 is great, and you shouldn’t be having any deliverability
issues. However, it is something you need to frequently check, as you want
to uncover any issues sooner rather than later.
If you score anything below 90, you have some issues that need to be
corrected. Here’s a list of the most important metrics that affect your sender
score and reputation.
The Most Important Metrics That Affect Sender Reputation
Message is read – A positive indicator that the recipient wants to
receive your emails.
Message is replied to – A positive indicator that the message is
desired and presents a personal interest to the recipient.
Message is forwarded – A positive indicator that the recipient finds
the message valuable and thinks that others should see it too.
Message is marked as ‘not spam’ – A very strong positive
indicator that email providers use to train their spam filters.
Message is moved to a folder – An indication that the recipient
wants your email, but also wants to better organise it and access it
later.
Sender/domain is added to the address book – A positive signal

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indicating that the recipient wants your emails and wants to make
sure your future messages will be delivered to their inbox.
Message is deleted without being opened – A negative signal that
your email is of no interest to the recipient.