Sell Like Crazy

The Platform
The very first step to getting your email delivered is to be on a good
platform. What platform is best? This all comes down to the size of your list
(how many people are on your list) and the economics (how much it will
cost you to send out to that list).
A great place to start if you have a smaller sized list (sub 10,000) is
MailChimp, which has some of the best deliverability in the industry.
However, it can prove to be relatively more expensive as your list gets
bigger.
Some other good platforms are ActiveCampaign, GetResponse, AWeber,
and Drip.
Without getting too technical, each platform does better with different email
providers. Depending on your list size, you might want to use multiple
platforms for different email providers, or you might choose a platform with
the best deliverability for the majority of your list’s email providers.

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Primary Email Providers

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Email Deliverability

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Deliverability by Email Provider
It’s clear that some email platforms are better at delivering emails than
others, and specifically at getting through to certain email providers like
Microsoft.
I strongly believe that deliverability should be an important factor to
consider when choosing an email software service. And while it might seem
like I’m deep in the weeds here talking about highly technical elements, it’s
important to fully understand the profound effect that deliverability plays in
driving sales. The results aren’t linear – they compound and exponentially
move the needle for your sales:
Small Hinges Swing Big Doors
More delivered > More opened > More clicked > More see your offer >

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More buy $$$