Sell Like Crazy


They have a conversion problem



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They have a conversion problem. When you really think about it, this
traffic complaint makes zero sense. How can you have a traffic problem
when digital marketing has made traffic more abundant then it’s ever been?
The real issue here is not in buying traffic. Anyone with an internet
connection and a credit card can do that.
The real issue is converting that traffic into actual sales using a system
based on unit economics that makes buying traffic profitable and self-
liquidating. Meaning it pays for itself like a modern-day golden goose. I’ve
spent millions of dollars battle-testing different traffic sources and
marketing strategies for our clients. After all this testing, I came to one
conclusion:
If you want to land those high-value clients like clockwork and grow your
business to $1,000,000 a month in revenue or beyond without spending 70
or 80 hours a week in your business, then you need an automated lead
generation and client conversion system that turns advertising into profit.
You need a system you can put $1 in which generates $2, $5, $10, $50 or
even $200 back. You see, the most dependable and predictable way to grow
sales and generate wealth is to turn advertising into profit.
And if you can’t pay money to acquire a new customer, then you don’t have
a business. Let me say that again: If you can’t pay money to acquire a new


customer, you do not have a business.
If you’re solely relying on free traffic, referrals, joint ventures, or other
channels like these, then you don’t have a predictable and dependable way
to grow your business. You’re simply at the whim of whatever fate drops in
your lap. However, generating a return on investment from paid advertising
is like pulling a lever and having cash drop into your account. It’s
predictable, repeatable, and scalable.
This isn’t something I made up because I thought it was cute. We’ve helped
small businesses flourish into multi-million-dollar companies using this
approach. And it’s grounded in the same principles used by some of the
world’s wealthiest investors.


I
A Wiser Investment Than Savings,
Stocks, Or Real Estate
nstead of relying on luck to deliver you customers and cash injections
when you need them, you must do what billionaires do. Invest in assets
and get returns on those assets. Look at how much return some of the
most prolific billionaire investors in the world are getting from their assets:

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