Sell Like Crazy

partnerships – whatever they might be.
It’s now 4pm and time to head home to beat the traffic and see his kids.
Again, audiobook on, constantly feeding the brain. Arriving home to play
with the kids, bathe them, have dinner. It’s now 6:30pm, and he picks up a
book written by a proven master in their field on a subject he is looking to
improve in his own business. Reading for an hour and a half, again training.
It’s 8pm before he puts on Netflix or just goofs around with his partner and
he’s in bed by 9:30pm.
Six hours of deep work. Two hours and 45 minutes of training and

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sharpening the axe. This adds up to eight hours and 45 minutes of work
directed at becoming a master each day – more than three times the other
entrepreneur.
Look at how much more training he’s able to do and how much more of the
work that really matters. And it’s simply by starting at 4am and being
focussed. All this extra ground covered, and this doesn’t include the extra
day he works on Sundays.
As he keeps working, the years go on and the advantage he has over his
competitors just gets wider and wider. Five years down the track and it
really doesn’t matter how much work the competitor puts in over a given
quarter, or if they don’t take holidays one year, because they’re five years
behind. After 10 years, forget about it, it’s over. They’ll never catch up.
As entrepreneurs, and as people in general, if you want to become truly
great at something, there is a choice we have to make. You have to make the
inherent sacrifices that come along with it, including hanging out with
friends or watching the game on the telly. It’s just a matter of what’s
important to you. If you want to be a master at your craft, you have to make
sacrifices.
When you’re serious about success, there’s no off-season. Nor is there
anyone coming to save you. It’s just you attacking your goals with gusto
and a relentless single parent mother work ethic.
If you follow the principles outlined in this book and do the work, you will
be successful – beyond your wildest dreams. I will give you all the tools
you need so that you’ll never go hungry in life. But like anything worth
attaining, it requires a lot of work and dedication.
Are you hungry for it? Willing to put the work in? Fired up?
I thought so!
Let’s get busy.

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B
The $500,000 Learning Curve
efore writing this book, I went back and looked at all the money
I’d invested in learning what I know today. Seminars I’ve
attended, books I’ve read, tests I’ve run, and all the money I’ve
lost along the way…
It added up to $500,000.
That’s right. Half a million dollars. I could scarcely believe it myself, but
it’s true. I call this my $500,000 learning curve.
The thing is, looking back I realised that most of that money was spent on
useless, ineffective gimmicks peddled by so-called ‘gurus’ and ‘specialists’.
People selling the false dream of living on the beach, working an hour a
day, and living the high life off a stream of passive income. Or promoting
‘secret’ tactics to get your website on the front page of Google… only for it
to fall off to the 20th page the next day.
None of that stuff worked. None of it.
It was after burning through all that cash I decided to dedicate my time to
studying people who had had real successes. Masters of advertising, with
actual, bankable results across multiple industries, spanning decades of
success.
I dedicated myself to studying all the greats from the past 150 years. Guys
like Robert Collier, Eugene Schwartz, David Ogilvy, Gary Halbert, and
Gary Bencivenga. These guys quietly worked in the background to generate
billions of dollars in revenue, often turning tiny businesses into huge
household names that are still around today.
If you’ve never heard of them, Google them! For example, Robert Collier
was a 20th-century American author of self-help and New Thought
metaphysical books. His book The Secret of the Ages, published in 1926,

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sold over 300,000 copies during his life. Much of what he taught about the
art and science of selling are still true today.
I read every book on human psychology I could find. I went deep – like,
really deep. What I learned from them completely changed the way I
approached business. Some of it worked, some of it didn’t. Some of it
needed to be completely reimagined to work in today’s digital age. And
now I’m going to share all of it with you.
I know what you’re thinking, why on earth would I share all this knowledge
at such a low price point?
It’s simple, really. Success doesn’t come easy, and it’s rare that anyone
manages to make their dreams a reality without others opening and holding
the door for them from time to time. As you reach for your goals and
benefit from the wisdom I’m handing you in this book, don’t forget to pass
the good sentiment along and help those coming up behind you.
Because if you’ve done well, it’s your obligation to spend a good portion of
your time sending the elevator back down. And that’s exactly what I’m
doing in this book.
From where am I sending the elevator back down? Well, the strategies and
tactics I’m about to walk you through have generated over $400,000,000 –
and counting – in revenue for my clients and me.
I’ve worked with thousands of leaders here in Australia and around the
world to help them rapidly and exponentially grow their businesses, by
helping them increase that traffic, leads, and sales in the most effective way
possible.
In the process, I’ve learned a thing or two about growing a business fast.
This is something, as I’ve already mentioned, that ultimately comes down
to human psychology – the triggers that make people want to buy… or not
want to buy.
It’s this deep understanding of consumer behaviour and marketing that’s

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turned King Kong into the fastest and most in-demand online marketing
agency in Australia, which has been ranked in the top 100 fastest-growing
companies in the country two years in a row. We’re ranked as the 28th
fastest-growing company in the country by The Australian Financial
Review. In fact, we’re so busy we have a list of clients waiting for their turn
to work with us.
Since then I’ve been called the ‘King of Consulting’ by Foundr magazine
(placed next to Richard Branson, Tony Robbins, and Arianna Huffington!),
and have been featured in Forbes, Entrepreneur, Inc Magazine, The Sydney
Morning Herald, and hundreds of other notable publications.
Rest assured, I know what I’m talking about. And I’m going to share with
you the results of a decade’s worth of trial and error, split testing over
millions of page views, and millions of dollars in ad spend. You’re not
going to learn ‘the flavour of the month’ tactic that’s here today but gone
tomorrow. You’re going to learn strategies that have been successfully
deployed for over 150 years!