Master's thesis tourism and Local Food and Beverages

Destination's
food Image
Intention
to visit
Information
sources
Demographic
Figure2.4. Conceptual Model of the interview to visit (Ab Karim, 2006, P. 8) 
5) Another attempt is that of Yi-Chin Lin (2006) were explored food images in relation to 
destination. This study examined the effect of food images in destination marketing and a 
model of food images. In addition, Yi-Chin Lin (2006) also presented the idea of marketing 
developed by using grounded theory technique. In this research Food-centric, activity-centric 
and experience centric approaches are used in attracting tourist. This study employed mixed 
methods including qualitative and quantitative research methods. 
6) Another study done by Ryo and Jang, (2006) examined tourist
s‟
experiences of local food 
at a destination by applying the famous model of the theory of the reasoned action (TRA) 
proposed by Ajzen and Fishbein, (1980) and by developing a survey instrument to measure 
tourist
s‟
perception of local food experiences at a desired destination. In This study an 
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Chapter 2. Literature Review 
examination of the interdependence between attitudinal and normative components along 
with an investigation into the model
‟
s ability to predict tourist behavioral intentions to try 
local cuisine in a hypothetical situation was aimed at. The study
‟s r
esults maintained that 
“attitude and past behavior are significant predictors of tourist behavioral intentions” and 
that, the interdependence between attitudinal and normative components is partly supported. 
Furthermore, Structural Equation Modeling analysis (SEM) showed that the model has strong 
prognosticative capacity for tourist intentions to experience local cuisines. 
7) Shenoy (2005) in a study entitled "Food tourism and culinary tourist" referred to 
dimensions of food tourism and suggests a conceptual framework for explaining participation 
in food tourism. This study examined the effect of variables on food tourists and develops 
classification of tourists. The effect of socio-demographic variables was examined in food 
tourism and their relationships with the food tourist were investigated in the very research as 
well.