Unleashing the Ideavirus

Unleashing the Ideavirus
20
 www.ideavirus.com
1.
Create a noteworthy online experience that’s either totally new or makes the user’s life
much better. Or make an offline experience better/faster/cheaper so that switching is
worth the hassle.
2.
Have the idea behind your online experience go viral, bringing you a large chunk of the
group you’re targeting WITHOUT having to spend a fortune advertising the new
service.
3.
Fill the vacuum in the marketplace with YOUR version of the idea, so that competitors
now have a very difficult time of unteaching your virus and starting their own.
4.
Achieve “lock in” by creating larger and larger costs to switching from your service to
someone else’s.
5.
Get permission from users to maintain an ongoing dialogue so you can turn the original
attention into a beneficial experience for users and an ongoing profit stream for you.
6.
Continue creating noteworthy online experiences to further spread new viruses, starting
with your core audience of raving fans.

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Unleashing the Ideavirus
21
 www.ideavirus.com
Why Are Ideaviruses So Important?
1.
We live in a winner-take-almost-all world. (Zipf’s law.)
2.
We used to focus on making food. We used to make stuff. Now we make ideas.
3.
People are more connected than ever. Not only are we more aware that our friends have
friends but we can connect with them faster and more frequently.
4.
There’s a tremendous hunger to understand the new and to remain on the cutting edge.
5.
 
While early adopters (the nerds who always want to know about the cool new thing in
their field) have always existed, now we’ve got more nerds than ever. 
If you’re reading this,
you’re a nerd!
6.
The profit from creating and owning an ideavirus is huge.

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