How Anyone Can Build a pipeline Of


Doubling Concept or Rule of 72



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Doubling Concept or Rule of 72 
1)
Determine the annual interest rate on your investment 
2)
Divide the interest rate into 72 
3)
The result is the number of years it takes for your 
investment to double 
Rule of 72 in Action 
Step 1: $100,000 original investment 
Step 2: 10% annual return 
Step 3: 72 divided by 10 = 7.2 years 
Profit: $100,000 would become $200,000 in 7.2 years 


50 
By leveraging the power of compounding, people 
who inherit million-dollar fortunes can live like 
royalty and still leave an even bigger fortune for 
their children! 
The magic of compounding is the reason that 
thousands of heirs named Kennedy… DuPont… 
Firestone… Ford… Rockefeller… and Getty can 
continue to live a life of luxury without their 
fortunes drying up. In effect, their bucket never 
runs dry because the pipeline keeps pumping year 
after year, for decades, or in the case of the 
Rothschild heirs in Europe, for more than two 
centuries! 
Kids and Money 
Fortunately, pipelines built by leveraging money 
aren’t reserved just for rich people. Average people 
can take advantage of the doubling concept, too, as 
we learned from the story about Margaret 
O’Donnell, a low-paid school teacher who amassed 
several million dollars by leveraging her money in 
the stock market. 
So, how do average people leverage their money to 
create a long-term pipeline? 
The best way to answer that is to tell you about a 
powerful little book called 
Kids and Money
by 
Michael J. Searls. Actually, the book could be titled 
People and Money, because the principles outlined 
by Searls apply to young and old alike. 
Searls, a former power broker on Wall Street and 
father of four, recommends a simple system to teach 
kids to manage their money more responsibly. 


51 
He suggests that parents get three plastic jars and 
label jar one “spend & give,” jar two “save,” and jar 
three “invest.” When parents give their children 
their allowance for the week, they divide the money 
equally into the three jars. 

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