Microsoft Word marketing doc

1. 6. DIFFERENCE BETWEEN MARKETING AND SELLING 
Selling is process where goods and services finally flow to the customers 
who need them in exchange of money. The firm also performs its functions of 
creating a customer and meet his needs and requirements. 
Selling focuses on the needs of seller, marketing on the needs of 
consumer. Selling means moving products, while marketing means obtaining 
customers. Very often these two terms selling and marketing are synonymously 
used but they actually differ in their meaning. 
The difference between selling and marketing may be as follows. 
SELLING 
MARKETING 
1. It focuses on the needs of the 
seller 
1. It focuses on the needs of the 
purchaser. 
2. It refers to moving the products 
from outlets. 
2. It refers to obtaining the customers 
to move the goods. 
3. It gives supreme importance to 
the product. 
3. It gives unique importance to the 
customer. 
4. It emphasizes on corporate 
objectives. 
4. It emphasizes on customer 
satisfaction. 
5. It aims at short-term objectives, 
as it is only a tactical and routine 
activity. 
5. It aims at long-term objective as it 
has philosophical and strategic 
implications. 
6. It aims at customer-oriented 
selling efforts. 
6. It aims at market oriented selling 
efforts. 
7. It aims at selling the goods which 
are already produced through 
intensive promotion at a profit. 
7. It forecasts the customer demand 
to undertake the production 
activity. 
8. It gives top priority to sales 
volume and maximisation of 
profits. 
8. It gives top priority to profitable 
volume of sales and market share 
at fair and reasonable prices. 
9. Selling activities are organised 
and directed by marketing 
department. 
9. Marketing policies and strategies 
are directed by the top 
management. 
Thus, selling is an important function of marketing and includes all the 
activities such as sales planning, sales forecast, sales research, advertising, 
personal selling, sales promotion etc. But, marketing is wide in its meaning and 
includes selling also.