Microsoft Word marketing doc

MASS PRODUCTION STAGE 
It was a result of development in population and improvement in 
transportation and communication. Large cities get formed. Increased use of 
capital equipment in jobs, availability and flow of funds through banks and a 
professional management spurred the growth of large scale enterprises. 
AFFLUENT SOCIETY STAGE 
In this stage some sections of the people have surpluses of money over 
their basic needs. Goods and services, which meet their psychological, cultural, 
social desires and wants are needed. A study has to be made about these wants 
of the different segments of the people. This makes necessary to collect market 
information and conduct market research, so that the goods produced will meet 
the requirements of the consumers. 
Marketing included earlier searching and negotiation in the stages of 
barter and local markets. Later at the stage of early capitalism, it included 
distribution to centres of consumption in other towns or areas. Mass production 
stage, saw the growing importance of branding, packaging and advertising. In 
affluent society steps are taken to interpret consumer’s desires and producing 
goods that will satisfy these desires. 
The marketing functions increase according to the stages of development 
through which a country passes. The orientation of trade, which is traditional in 
the beginning, becomes international when the economy becomes fully 
commercial. 
Thus, marketing has been growing to include a number of marketers, 
processes or practices. 
1.5 MARKETING PROCESS 
The maintenance of the stability in demand for products – a marketing 
process began attracting the attention. 
Branding, packaging and advertising are some of the marketing 
processes that were used by the producers or distributors for identifying their 
product. We will know about it in detail in the coming units. 

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