Microsoft Word marketing doc

Functions of Channels of distribution : 
The importance of distribution channels emanates from the functions 
performed by them. It is but natural that most business firms consider the 
channel as a very important component of the marketing mix. 
The functions performed by distribution channel is as follows : 
1.
Distribution channels facilitate the sales process by being physically 
close to customers. 
2.
They bridge the makers and users efficiently and economically. 
3.
Break the bulk and cater to the small size requirements of buyers. 
4.
Assemble and offer suitable assortments of products as required by 
buyers. 
5.
Help sub-distribution. 
a)
selling to sub-distributors 
b)
re-transport 
c)
handling 
d)
accounting 
6.
Help stock holding 
a)
financing the stocks 
b)
risk bearing 
c)
storage of products 
d)
making available ware house space 

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e)
aiding the sales by transforming the static stocks into operational 
stocks. 
7.
Provide salesmanship. 
8.
Provide pre-sale and after-sale service. 
9.
Assist in sales promotion. 
10.
Assist in merchandising. 
11.
Aid the introduction of new products in the market. 
12.
Aid the price mechanism between the firm and the ultimate customers. 
13.
Assist in developing sales forecasts for the territory concerned. 
14.
Provide feed back and market intelligence. 
15.
Maintain records/registers. 
16.
Maintain liaison 
17.
Extend credit to retailers as well as actual users. 
18.
Transfer technology to the users and act as “change agents”. 
5.2 T
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