Microsoft Word marketing doc

 
 
 
 
 
 
 
 
 
 
 
 
 

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75
QUESTIONS 
1. 
“All activities and programmes which a business firm designs and
carries out in its effort towards winning customers, relate to one or the 
other of the four elements” – explain. 
2. 
State the various components elements which make up the total
product 
personality. 
3. 
Briefly explain : 
i) 
Product 
Policy 
ii) 
Brand 
iii) 
Trade 
Mark 
iv) 
Copy 
right 
v) 
Logo 
vi) 
Packaging 
vii) 
Labelling 
4. 
Explain the concept of “Product Life Cycle” and discuss its limitations. 
5. 
What is “Physical distribution” ? and state its inter-related activities. 
6. 
What is “Pricing” ? Explain the importance of pricing. 
7. 
Explain the price setting procedure adopted by a marketer. 
8. 
Discuss the important pricing methods. 
9. 
Describe briefly various pricing policies that are set up by the marketers 
from time to time. 
10. 
Write short notes on the following. 
a. 
Price 
b. 
Pricing 
objectives 
c. 
Factors 
influencing 
pricing 
d. 
Price setting procedure 
e. 
Cost-plus 
pricing 
f. 
Perceived value pricing 
g. 
Sealed-bid 
pricing 
h. 
Market skimming pricing 
i. 
Market penetration pricing 

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76
UNIT-V 
5.0 
CHANNELS OF DISTRIBUTION
Producers normally use a number of marketing intermediaries for taking 
their products to users. Marketing intermediaries bear a variety of names such 
as, sole selling agents, marketers, wholesalers, distributors, semi-wholesalers, 
franchised dealers, retailers, authorised representatives, brokers, commission 
agents and jobbers. All such intermediaries constitute the distribution channel.
The depots, show rooms and other direct outlets of producers also form part of 
the distribution channel. 
The process of marketing involves the distribution system which is 
concerned with the movement of goods from the point of production to the 
point of consumption. 
In this chapter, we deal with the intermediaries who are involved in 
direct negotiation between buyers and sellers whether they take title to goods or 
not. These intermediaries locate the manufacturers, identify the needs of the 
consumers and distribute the goods.