Tadqiqotlari

38 
 
Questions for control and feedback
41 
 
 
 
Chapter 2.
ORGANIZATION OF MARKET RESEARCH
42 
2.1.
Two areas of marketing research
42 
2.2.
Comprehensive marketing research model
45 
2.3
Different principles of marketing research
48 
2.4.
Organizational structure of marketing research
56 
 
Questions for control and feedback ..........................................
60 
 
 
Chapter 3.
PROCESSES AND PLANNING OF MARKETING 
RESEARCH
 
61 
3.1.
Description of the general stages of marketing research
61 
3.2.
General marketing research processes
64 
3.3.
Identification of needs and motivation for marketing research
 
67 
3.4.
Technology Development Marketing Plan
81 
 
Questions for control and feedback ..........................................
87 
 
 
Chapter 4.
DETERMINATION OF THE PROBLEM IN MARKET 
RESEARCH
 
88 
4.1.
The importance of identifying marketing research problems
88 
4.2.
Market research to solve the problem
89 
4.3.
Problems and their classification in marketing research
90 
4.4.
The process of developing approaches and identifying 
problems
96 

---

12 
4.5.
Problems associated with the identification of research 
problems
99 
 
Questions for control and feedback ...........................................