Good marketing does not appear by chance but it is the result of a well thought out idea and relentless research and planning

good marketing does not appear by chance but it is the result of a well thought out idea and relentless research and planning. a good marketing mix is ​​required for a supermarket business to manage a supermarket and keep it consistently popular. But it is necessary to examine marketing activities to know which Marketing mix is ​​working for the company (Ambler & Roberts, 2020).

managers use a wide range of different metrics to identify and work on the strengths and weaknesses of a marketing strategy. Metric is a system of measuring the characteristics and dynamics of this trend. Planning is the most important part of marketing. It eliminates inefficient plans in the company and plays a key role in helping the company become popular and sustainable, creating modern plans that meet the demands of the times. Planning is the process of controlling the cost of money, eliminating wasted services and funds, and avoiding additional costs. Convenient location in supermarkets is very important. The marketing industry has benefited us a lot in this regard. Building stores in convenient locations where people are crowded has brought great benefits to the company. so many companies turn to the marketing industry and get help from them. Otherwise, not finding a comfortable place will be a disaster for this company and a huge loss. Marketing plays a huge role in all areas of business. Therefore, this study is based on Korzinka.uz supermarket Environmental Analysis, Customer Analysis, Competitor analysis and evaluation of marketing mixes.

One of the main principles of success of Korzinka.uz is to sell products at low prices and discounts. Korzinka.uz sells its products cheaply, so it will not be in crisis. Because people need cheap and quality goods and food. That's why Korzinka.uz supermarkets are full of people. Such a supermarket strategy is of great benefit to Korzinka.uz. Perhaps this strategy is the reason for the popularity of Korzinka.uz. But the world is changing, the competition is fierce. Foreign supermarkets are also slowly entering the country, which affects korzinka.uz's economy. Supermarkets competing with Korzinka.uz are also developing day by day. Macro, Havas, Baraka supermarkets are among them. People are looking for innovation, which is why consumers love to shop from newly opened supermarkets. This factor also confuses Korzinka.uz.

supplier

Korzinka.uz enters into long-term contracts with suppliers. Because suppliers are a key part of the supermarket strategy. The supermarket buys a very large amount of product from suppliers and sells it at a discounted price. As a result, the number of consumers will increase. Consumers are not always limited to getting discounted products. it is also natural for them to buy the product together at a discount. This method of advertising satisfied both suppliers and benefited both parties.

korzinka.uz is constantly thinking about better services for its customers. according to the supermarketing strategy, people need new products that are accepted on a daily basis. Therefore, the supermarket mainly sells daily necessities at low prices and can be purchased quickly. After such a move, customer satisfaction with supermarket services will increase dramatically. That is why Korzinka.uz is the low-price leading supermarket in Uzbekistan.

political factors have a significant impact on all companies. Organizations need to ensure that their current and future plans meet the law and act in accordance with marketing policies. Employees of Korzinka.uz enjoy all-round medical care and various services, as well as discounts of up to 15% for the purchase of food products from Korzinka.uz. Korzinka.uz must avoid any political pressure and work well. Otherwise, political factors can harm the organization and the business. Korzinka.uz must pay salaries to employees on time. At the same time, they have to pay taxes on a monthly basis from taxes and various state duties.

Korzinka.uz always monitors the distribution of income and the average level of income in Uzbekistan and does the right thing. If the country detects a slowdown in the economy, the supermarket will determine the average income of the people and create a reasonable daily discount on food and clothing at affordable prices. At the same time, the supermarket will increase the number of its customers and will also contribute to the increase in the number of new customers. Korzinka.uz is a leader in this strategy compared to its competitors and is the first to implement such a marketing plan. Korzinka.uz, on the other hand, is opening branches in various places to improve the living conditions of the population and reduce unemployment rate, attracting many unemployed workers. The supermarket thus brings great benefits to the state as well. The purpose of this work is to improve the living conditions of the population. To date, Korzinka.uz has employed more than 1,000 people, and it is likely that these numbers will increase in the near future.

technological factors

The technology is macroeconomic variable, which provides a great service in the fast and easy sale of many products on Korzinka.uz. New technologies have brought convenience and benefits to the company and consumers. Services can be made more customizable and make shopping easier. Korzinka.uz uses the following modern technologies:

1. wireless devices

2. smart scales

3. Surveillance cameras

4.electronic shelf label

5.self check-out machine

6. adaptable air conditioners

7.electronic point of sale

8.Barcode machines

9.A walkie-talkie, more formally known as a handheld transceiver.

The demand for such technology is growing. Korzinka.uz is an integrated system with technologies. The technology serves to significantly increase the efficiency of sales activities in supermarkets and satisfy customers.

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strength

We all know that korzinka.uz is the only retailer supermarket in Uzbekistan. Largest stores are built in Tashkent, which is the capital of Uzbekistan. That is why Korzinka.uz is very popular among the people. And no competitor has yet been found to match it. Prices in Korzinka.uz supermarket are lower than the market price, so any competitor in front of Korzinka.uz is able to exclude supermarkets from the business with its strategy and popularity. Korzinka.uz attracts customers like a magnet. Customers are mainly middle and lower class category. Korzinka.uz uses a strategy to sell its products at a low price on a certain day or in the long term. Korzinka.uz is a name spoken in the language of every Uzbek people. The supermarket announces its discounts and news to newspapers, television, radio, internet and social networks every month using various advertising agencies. Advertising is very important in marketing strategy. In 2019 and 2020, the share of advertising on Korzinka.uz was 60% (www.korzinka.uz, 2021). In early 2021, Korzinka.uz opened a new branch at Chilanzar District. Thanks to the strong marketing team of Korzinka.uz, the newly opened branch quickly gained popularity and gained the attention of customers.

Another strength aspect of Korzinka.uz is its strong relationship with suppliers. According to Korzinka.uz, they succeed through reliable communication with suppliers. Suppliers give us the best quality of product and deliver it to the market in time. Also they might get the special discount card of Korzinka.uz and some gifts by the way.

Reliance upon the Uzbek market: While more money is expected to be added to Korzinka.uz in the future, the entry of foreign supermarkets into the Uzbek market could be a disaster for Korzinka.uz. This may not happen all of a sudden but it will have an impact in the years to come. Korzinka.uz does not intend to reduce its debt until 2022.

Korzinka.uz has a large capital expenditure as the organization has opened and plans to open branches in many regions. Opening many branches is also a weakness. Korzinka.uz is not able to operate other businesses because of that. It thas not enough capital to do that.

Another weakness is that workers retire after 1 or 2 months. This is a small problem but the effect is noticeable. Because training workers also takes time to teach them the strategy of Korzinka.uz. Korzinka.uz loses time. Finding new employees is also a difficult and time consuming process.

Price control:

Korzinka.uz does not have time to control every single supermarket. therefore, the prices of food products are arbitrarily increased by sellers in the supermarket, which is not suitable for korzinka.uz. This causes anxiety in the customer and that customer becomes the customer of another supermarket. The number of Korzinka.uz customers will decrease.