Understanding consumer online shopping behaviour from the perspective of transaction costs

Table 5.11 Preliminary Data Analysis- Perceived Consumer TCs (TCS) 
Step One - Exploratory
 
Constructs/Indicators Wording 
EFA 
 
Loadings 
Factor 2 ( pre-TCs)
PRTC1 
Took time and effort to connect to the Internet 
n/a (cross-loading problem) 
PRTC2 
Took time and effort to navigate 
.68 
PRTC3 
Spent a lot of time and effort getting information 
.87 
PRTC4 
Spent a lot of time and effort searching
.86 
PRTC5 
Spent a lot of time and effort getting familiar 
.73 
Factor 3 (contemporaneous TCs)
COTC1 
Spent a lot of time and effort assessing the credibility 
.76 
COTC2 
Spent a lot of time and effort placing an order 
.88 
COTC3 
Took time and effort to complete the online payment 
.80 
COTC4 
Took time to wait for this product 
n/a (cross-loading problem) 
Factor 1 (post-TCs)
POTC1 
Spent a lot of time and effort checking the status 
n/a (cross-loading problem) 
POTC2 
Spent a lot of time and effort contacting
.63 
POTC3 
Spent a lot of time and effort monitoring
.75 
POTC4 
Spent a lot of time and effort resolving problems 
.84 
POTC5 
Spent a lot of time and effort returning and replacing 
.84 
POTC6 
Took time and effort to deal with unpredictable events 
.84 
POTC7 
Took time and effort to make changes to orders 
.79 
POTC8 
Took time and effort to arrange another time 
.77 
Reliability 
0.93 
KMO 
.937 
Variance Explained 
76.95 
Bartlett’s 
.000 
 
 
PRT
C1 
PRT
C2 
PRT
C3 
PRT
C4 
PRT
C5 
COT
C1 
COT
C2 
COT
C3 
POT
C1 
POT
C2 
POT
C3 
POT
C4 
POT
C5 
POT
C6 
POT
C7 
POT
C8 
PRT
C1 
1.00 
PRT
C2 
.739 
1.00 
PRT
C3 
.586 
.728 
1.00 
PRT
C4 
.511 
.628 
.807 
1.00 
PRT
C5 
.605 
.645 
.687 
.752 
1.00 
COT
C1 
.485 .535 .506 .507 .524 1.00
COT
C2 
.558 .528 .445 .429 .527 .719 1.00
COT
C3 
.569 .536 .475 .466 .547 .628 .798 1.00
POT
C1 
.490 .531 .521 .509 .525 .490 .542 .588 1.00
POT
C2 
.461 .528 .513 .514 .515 .459 .456 .505 .762 1.00
POT
C3 
.529 .567 .498 .514 .571 .469 .491 .567 .697 .707 1.00
POT
C4 
.489 .522 .472 .494 .545 .441 .469 .536 .627 .644 .803 1.00
POT
C5 
.488 .539 .479 .495 .543 .432 .467 .530 .597 .587 .739 .819 1.00
POT
C6 
.471 .538 .478 .490 .511 .428 .455 .511 .595 .578 .682 .760 .808 1.00
POT
C7 
.497 .533 .493 .472 .525 .436 .497 .512 .583 .575 .640 .674 .715 .769 1.00
POT
C8 
.452 .489 .445 .482 .488 .421 .438 .448 .541 .570 .599 .656 .661 .705 .747 1.00 

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