Understanding consumer online shopping behaviour from the perspective of transaction costs

Table 5.10 Preliminary Data Analysis- Environmental Uncertainty (EUN) 
Step One - Exploratory
 
Indicators Wording 
EFA 
 
Loadings 
EUN1 
Difficult to be assured that the existing laws and regulations are good 
enough to protect me from problems on the Internet 
.78 
EUN2 
Difficult to be assured that the existing laws and regulations are 
adequate for the protection of my interest 
.84 
EUN3 
Difficult to determine whether the existing laws and regulations can 
well regularize the online vendors’ behaviour 
.86 
EUN4 
Difficult to determine whether media reports are credible and authentic .85 
EUN5 
Difficult to be assured that media reports can well supervise online 
vendors 
.69 
EUN6 
Difficult to be assured that online reviews are always authentic and 
credible 
.78 
EUN7 
Difficult to determine whether online reviews provide facts in support 
of their position 
.73 
Reliability 
0.90 
KMO 
.856 
Variance Explained 
62.50 
Bartlett’s 
.000 
Step Two – Confirmatory 
Indicators CFA 
 
Stand. Loadings 
Stand. 
Error 
Critical 
Ratio
AVE CR 
EUN1 
.67 
-- -- .67 .889 
EUN2 .81 
.038 
30.79
*
EUN3 .96 
.058 
23.99
*
EUN4 .81 
.053 
22.62
*
EUN5 n/a 
n/a 
n/a 
EUN6 n/a 
n/a 
n/a 
EUN7 n/a 
n/a 
n/a 
Model Fit 
Statistic 
Model Fit 
Statistic 
χ
2
1.729 
TLI 
.998 
df
1 
CFI 
.997 
P .189 
RMSEA 
.028 
GFI .999 
RMR 
.009 
* 
p 
< .001