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FIND A WINNING ARTICULATION OF YOUR GOALS



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How to Have a Good Day Harness the Power of Behavioral Science to Transform Your Working Life - PDF Room

FIND A WINNING ARTICULATION OF YOUR GOALS
Now let’s shift to the evidence on how best to articulate our goals—whether
they’re task-related goals or behavioral ones—if we want to boost our chances of
success. Research suggests that we should aim to describe them in a way that is
positive, personally meaningful, feasible, and situation-specific. Let’s take each
of those four attributes in turn.
Approach Goals, aka “More of a Good Thing”
Our goals are usually framed in one of two ways. Either they’re about doing
more of something good, or they’re about doing less of something bad. A wide
range of research suggests that the first type (known as “approach” goals) are
better than the second (“avoidance” goals) at encouraging high performance—
even if they’re pursuing the same broad outcome. In fact, when psychologists
Andrew Elliot and Marcy Church worked with a large group of students at the
University of Rochester to track the effects of different types of personal goals
on the students’ grades, they found that avoidance goals (“I want to avoid doing
poorly”) 
depressed
performance about the same amount as approach goals (“I
want to do well”) improved it.
2
To see how this applies in the workplace, think back to Audrey, the director of
the innovation agency we met in the last chapter. She says that she often finds
herself setting an intention to stay focused on building constructive relationships,


rather than scoring short-term points in her difficult conversations. What specific
goals might she then set for herself? As she prepares for her next challenging
meeting, here are two things she might say to herself:
Avoidance goal:
“If we go off track, I’m not going to lose my cool; I’m not
going to get obsessed with his petty comments; I’m going to do my best to
stop this meeting from going wrong.”

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