Научно-методический журнал спецвыпуск №1 2021

ТабалиТц
242
 
 
Table 2 shows the results of the evaluation of 
criteria that characterize, respectively, the economic 
and technological position of the insurance company, 
its competitiveness, political, legal and socio-cultural 
situation, the attractiveness of the industry, the stability of 
the environment.
The analysis of the impact of opportunities and threats of 
the macro- and meso-environment showed that such factors 
as population size, innovative potential of the industry, 
geographical location and people’s attitude to work have the 
greatest favorable impact on the development of insurance 
company INGO Ukraine. The biggest threats to the insurance 
company are the level of inflation, industry competitors who 
provide similar services in the same market. The total impact 
of macro- and meso-environmental factors is +2, which 
indicates a positive impact on its activities.
Opportunities and potential that can be claimed by 
the organization in the competition in the process of 
achieving its goal allows you to identify and determine the 
analysis of the internal environment (Table 3).
Table 4 shows the results of the evaluation of criteria 
that characterize, respectively, the financial position of the 
insurance company, its staff, research and development, 
environmental stability.
Table 4
Assessment of strengths and weaknesses of the insurance company JSIC «INGO Ukraine»
№ 
Component
The 
weight of 
the factor
Influence on the 
subject of the 
insurance company
Direction of 
influence
The level of 
importance of 
the factor
1. Marketing
1.1 Products (services) produced (provided) by the 
insurance company
3
3
+
+9
1.2 Market share
3
2
+
+6
1.3 Quality of products (services)
2
2
+
+4
1.4 The state of the sales system
2
2
+
+4
1.5 Advertising quality
2
3
+
+6
1.6 Availability of trademarks
1
2
+
+2
1.7 Product range
2
2
+
+4
2. Finance
2.1 Insurance company assets
2
2
+
+4
2.2 Net profit
2
2
—
—4
2.3 Return on capital
3
2
—
—6
2.4 Working capital
3
2
—
—6
3. Staff
3.1 Management staff
2
3
+
+6
3.2 Qualification of employees
2
2
+
+4
3.3 Personnel policy
3
2
—
-6
3.4 Using incentives to motivate performers
1
2
+
+2
3.5 Staff turnover
1
0
—
0
4. Research and development
4.1 Research potential and its intensity
3
1
+
+3
Total impact
+32

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