Научно-методический журнал спецвыпуск №1 2021

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or phenomenon in which the insurance company has the 
opportunity to show its strengths. It is necessary to identify 
threats in a timely manner in order to prevent the crisis 
of the insurance company, and knowledge of potential 
opportunities allows you to prepare in advance for their 
most effective use (Fig. 2) [5, p. 173—175].
Despite the nominal growth of the main indicators of 
the level of development of the insurance market, it remains 
extremely insignificant in terms of authorized funds, equity, 
assets, insurance reserves. Insurance companies do not 
accumulate a significant amount of investment resources, 
and therefore do not influence the processes of expanded 
reproduction, economic growth and welfare of citizens. In 
the competition to attract financial resources, the insurance 
market is still significantly losing to the banking system. 
Destabilizing factors affecting the financial security of the 
insurance company are shown in Fig. 3 [3].
The external environment in which domestic insurance 
companies operate becomes qualitatively different: 
competition in the market intensifies, the degree of its 
uncertainty increases and unpredictable risk factors 
appear. Work on the strategy begins with a comprehensive 
study of the market situation in the industry. One of the 
tools of regular strategic management is a matrix of 
qualitative strategic analysis, or a matrix of SWOT-analysis 
[1, p. 221—222].
The widespread use and development of SWOT analysis 
is due to the fact that strategic management involves 
large amounts of information that need to be collected, 
processed, analyzed, used, and therefore there is a need 
to find, develop and apply methods of organizing such 
work. SWOT-analysis is a fairly fast and effective method 
of assessing the external and internal environment, which 
allows you to assess the current state of the insurance 
company and timely navigate the market situation.
Using the methodology of SWOT-analysis, assess the 
strategic position of the insurance company ASK “INGO 
Ukraine” (Table 1 and 2).