The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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About the Author
G
rant Cardone is a New York Times best-selling author and 
internationally recognized sales training expert. He is seen 
regularly on CNBC, MSNBC, Fox News, and Fox Business. He 
is also a contributor for the Huffi ngton Post. Joan Rivers recently 
did a segment on him and his family on her show, “How Did 
You Get So Rich?” 
Mr. Cardone has been working with companies worldwide 
for 25 years, customizing and providing sales programs and 
systems to improve sales processes and increase sales revenues. 
He has spoken to audiences in every major city in the United 
States and Canada, Brazil, the Caribbean, Austria, England, and 
Australia. His methodologies are being employed in businesses 
in Ireland, Russia, Taiwan, and as far away as Kazakhstan. His 
books are being translated into multiple languages including 
German and Chinese. He developed a virtual on-demand sales 
training site for the automobile industry (www.salestrainingvt.
com) and is releasing a similar site for individuals and other 
sales organizations (www.cardoneuniversity.com).
Audiences travel from all around the world to attend his 
one-day live seminars. His fi rst book, Sell to Survive, reached 
the top 1 percent of self-published books and is considered 
“the defi nitive book on selling for the twenty-fi rst century.” 
One reader said, “The information in Sell to Survive is the 
fi rst new thing written on selling in 50 years!” Another stated, 
“After reading sales books for years, this book stands above 
every other book I have ever read on this topic.” His fi rst pub-
lished book, If You’re Not First, You’re Last, recently became a 
New York Times best-seller.
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ABOUT THE AUTHOR
Mr. Cardone has also proven himself off the stage, in the 
real world of business. He owns three successful companies 
that were all started from just an idea and with no money, just 
hard work. 
In addition to his entrepreneurial undertakings, Mr. 
Cardone is heavily involved in philanthropic activities and 
has been acknowledged by the U.S. Senate, Congress, the 
mayor of Los Angeles, and others. He was recently awarded 
the Rajiv Gandhi Award for his efforts in bringing Indian and 
American businesses together and the Distinguished Alumni 
Award from McNeese State College, where he received his 
accounting degree. 
Mr. Cardone resides in Los Angeles with wife, actress and 
producer Elena Lyons, and their daughter, Sabrina Francesca.
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Abundance, enjoying the gifts 
of, 111
“Abundance thinking,” 122
Accomplishment(s), desire for, 
4–5, 10
Accountability, high levels of, 40
Achievement
limiting the chances of, 36
new levels of, 10
Acquisitions, limiting, 142
Action(s). See also Activity; 
Big actions; Daily 
actions; Doing nothing; 
Going entries; Massive 
action; “Stoking the 
fi re”; Strategic actions; 
Taking action concept; 
Unreasonable actions
average, 52
best time to take, 117
commitment to, 57, 110
disciplined, consistent, and 
persistent, 47
four degrees of, 47–60
goals as fuel for, 72
increasing, 16
listing, 188
managing, 18
normal levels of, 48, 51–53
readiness to take, 168–169
right amount/levels of, ix, 82
self-perpetuating, 110
superhuman, x
taking enough, 5
underestimating, 1
Activities, useless, 54.