The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

occupancy. The fact or condition of being occupied or lived in.
offset. Something that serves to counterbalance or compen-
sate for something else, especially either of two balancing 
ledger items (e.g., offset the pullback).
old school. Something not updated; a way of thinking that is 
not necessarily wrong but is not current.
oops. Used typically to express mild apology, surprise, or 
dismay.
opportunities. (1) A favorable juncture of circumstances; 
(2) a good chance for advancement or progress.
overtly. Open to view; manifest
participate. (1) To take part; (2) to have a part or share in 
something.
passive. (1) Receiving or enduring without resistance; submis-
sive; (2) existing or occurring without being active, open, 
or direct; (3) relating to or being in a business activity in 
which the investor does not actively participate in the gen-
eration of income.
peddle. (1) To sell or offer for sale from place to place; (2) to 
deal out or seek to disseminate; (3) to offer or promote as 
valuable.
Peninsula Hotel. An ultra-luxury hotel operator based in 
Hong Kong. Its fl agship hotel, the famous Peninsula 
Hong Kong, which opened in 1928, used to be known as 
the “fi nest hotel east of the Suez” and is probably one of 
the best hotels in the world.
perfect. To make perfect; improve or refi ne.
pinned down. Unable to move.
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Glossary 
219
playtime. A time for play or diversion.
positive. (1) Having a good effect; favorable (e.g., a positive 
role model); (2) marked by optimism (e.g., the positive 
point of view).
power base. The starting point or line for an action or under-
taking whereby a person has possession of control, author-
ity, or infl uence over others. Military term meaning a place 
where military operations begin.