Cultural Heritage Tourism
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mulTiculTural busiNess aNd ProFessioNal develoPmeNT
The MAC also works in a variety of ways to strengthen Philadelphia’s multicultural business
community. Among the membership services offered, businesses of the MAC are listed in the
organization’s Membership Directory and on its website; are provided with the MAC Newsletter
that describes recent news and trends in the hospitality industry; and are granted access to
occasional networking and professional development activities, such as when the MAC brings in
national speakers to discuss multicultural-related issues.
Additionally, the MAC aggressively advertises the city’s multicultural businesses to potential
customers and clients, and when conducting this advertising, nearly 100% of the companies MAC
partners with are minority-owned. Unlike some similar organizations that promote businesses
based on their location, the MAC focuses on matching the skill-sets of multicultural businesses
throughout the city with the skill-needs of potential clients.
In addition to promoting multicultural business owners, the MAC also holds professional
development workshops aimed at expanding opportunities for multicultural individuals in the
hospitality industry. For example, one recent event was designed to assist multicultural event
planners make their services more marketable to visiting groups, while another was aimed at
educating hospitality workers about potential business opportunities in the Native American
community.
mulTiculTural eveNTs aNd culTural aTTracTioNs
MAC also organizes or promotes special events throughout the year that are meant to highlight
different aspects of the city’s multicultural community. These include events like the Portuguese
Festival, the Hispanic Fiesta and the Kwanzaa Celebration. While MAC is directly involved
in the planning of some events, many are carried out through partnerships with other local
cultural organizations. In addition to these special events, MAC promotes the city’s multicultural
attractions, such as the African American Museum of Art, as well as its multicultural exhibitions,
such as a recent gallery of Chinese art, that are held at more mainstream cultural institutions. It
does this by conducting guided tours, promoting events on its website, and directly advertising
them through a variety of traditional means.
MAC PARTNeR ORGANIZATIONS
An example of a few of the organizations MAC collaborates with in implementing its
mission in Philadelphia include:
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