Understanding Psychology (10th Ed)



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Understanding Psychology

emotional intelligence
The set of 
skills that underlie the accurate 
assessment, evaluation, expression, 
and regulation of emotions.
FIGURE 3
Most standard tests of 
intelligence primarily measure analytical 
skills; more comprehensive tests 
measure creative and practical abilities 
as well. 
(Source: Sternberg, 2000, p. 389.)
You are given a map of an entertainment 
park. You walk from the lemonade stand 
to the computer games arcade. Your 
friend walks from the shooting gallery to 
the roller coaster. Which of these are 
you BOTH most likely to pass? (a) the 
merry-go-round, (b) the music hall, 
(c) the pizza stand, or (d) the dog show.
Shooting
gallery
Pizza
stand
Lemonade
stand
Burger
stand
Dog
show
Ticket
sales
Monkey
show
Music
hall
Ferris
wheel
Soft
drink
stand
Wild
animal
show
Merry-
go-
round
Bumper
cars
Fun house
Cotton candy stand
Roller
coaster
Computer games arcade
Hot
dog
stand
Entrance 
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Study Alert
Traditional intelligence 
relates to academic 
performance; practical 
intelligence relates to 
success in life; emotional 
intelligence relates to 
emotional skills.
Applying Psychology 
in the 21st Century
Artifi cial Intelligence: 
Building a Smarter Robot
A robot that can open doors and fi nd 
electrical outlets to recharge itself. 
Computer viruses that no one can 
stop. Predator drones, which, though 
still controlled remotely by humans, 
come close to a machine that can kill 
on its own (Markoff, 2009).
Are computers on the verge of outsmarting 
humans? That’s the concern of specialists 
in artifi cial intelligence, a fi eld of science that 
studies whether computers and other ma-
chines can learn to perceive their environ-
ment and respond in a way that mimics 
human intelligence.
As 
artifi cial intelligence technology rap-
idly advances, increasingly sophisticated 
machines that can simulate a host of human 
functions are now available or are on the ho-
rizon. The military uses intelligent guidance 
systems that help bombs fi nd their targets 
and remote-operated drones that perform 
dangerous combat missions. Department 
stores even sell robotic vacuum cleaners 
that independently roam across fl oors and 
carpets to track down and sweep up dirt 
and then park themselves to recharge for 
the next day (Aguilar et al., 2009).
Most of us see these advances as benefi -
cial to society, allowing machines to per-
form tasks that are tedious or even 
dangerous for people to handle. But some 
are concerned that the use of artifi cial intel-
ligence systems may be going too far, to the 
point where people are handing over im-
portant decisions to cold, unfeeling ma-
chines. The prospect of automated systems 
that make medical decisions or robots that 
hunt down and kill people may be a bit far-
fetched, but scientists are nevertheless 
echoing laypeople’s concerns that we may 
be handing over too much control to tech-
nology (Foster & Stiffman, 2009).
Artifi cial intelligence and robotics re-
searchers have pointed to a number of con-
cerns. For example, some potential problems 
include possible criminal uses of artifi cial 
intelligence systems, such as the develop-
ment of insidious computer viruses or the 
use of technology to steal sensitive personal 
data. Other less dramatic concerns include 
the possibility of automated systems dis-
placing human jobs as machines become 
sophisticated enough to take over functions 
that currently only humans can perform, 
such as operating cars or taking telephone 
calls (Association for the Advancement of 
Artifi cial Intelligence, 2009; Mobasher & 
Tuzhilin, 2009).
The overriding concern is that artifi cial 
intelligence technology is progressing 
faster than society is prepared to deal 
with it. We still have a number of social, 
ethical, and legal questions to grapple 
with, even as machines become increas-
ingly suited to perform human functions. 
Scientists want to be sure that such ma-
chines continue to benefi t society into the 
future rather than replace old problems 
with new ones (Markoff, 2009).
The vacuum cleaner is just one of many kinds 
of robots that are becoming increasingly 
sophisticated.
• What kinds of human intelligence might machines be unable to mimic?
• Do you believe society should place limitations on just how smart machines can 
become?
RETHINK
with an understanding of what other people are feeling and experiencing, which 
permits us to respond appropriately to others’ needs. These abilities may help explain 
why people with only modest scores on traditional intelligence tests can be quite 
successful: the basis of their success may be a high emotional intelligence, which 
allows them to respond appropriately and quickly to others’ feelings. 
Although the notion of emotional intelligence makes sense, it has yet to be quan-
tifi ed in a rigorous manner. Furthermore, the view that emotional intelligence is so 
important that skills related to it should be taught in school has raised concerns 
among some educators. They suggest that the nurturance of emotional intelligence 
is best left to students’ families, especially because there is no well-specifi ed set of 
criteria for what constitutes emotional intelligence (Sleek, 1997; Becker, 2003). 
Still, the notion of emotional intelligence reminds us that there are many ways 
to demonstrate intelligent behavior—just as there are multiple views of the nature of 
intelligence (Fox & Spector, 2000; Barrett & Salovey, 2002). Figure 4 presents a sum-
mary of the different approaches used by psychologists, and Applying Psychology in 
the 21 st Century discusses advances in artifi cial intelligence. 
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