Understanding Psychology (10th Ed)

EXPLORING DIVERSITY:
Racial and Ethnic Factors in Treatment: Should 
Therapists Be Color Blind? 562
M O D U L E 5 1
Biomedical Therapy: Biological Approaches to Treatment 564
Drug Therapy 564
Electroconvulsive Therapy (ECT) 567
Psychosurgery 568
Biomedical Therapies in Perspective 568
Community Psychology: Focus on Prevention 570
APPLYING PSYCHOLOGY IN THE 21 st CENTURY:
Beating the Odds: 
Preventing Psychological Disorders Before They Start 572
BECOMING AN INFORMED CONSUMER OF PSYCHOLOGY:
Choosing the Right 
Therapist 573
C H A P T E R 1 7
Social Psychology 576
M O D U L E 5 2
Attitudes and Social Cognition 579
Persuasion: Changing Attitudes 579
 PSYCHWORK:
Advertising Agency Creator 581
Social Cognition: Understanding Others 583
 EXPLORING DIVERSITY:
Attributions in a Cultural Context: 
How Fundamental Is the Fundamental Attribution Error? 587
M O D U L E 5 3
Social Infl uence and Groups 590
Conformity: Following What Others Do 590
Compliance: Submitting to Direct Social Pressure 593
Obedience: Following Direct Orders 595
M O D U L E 5 4
Prejudice and Discrimination 598
The Foundations of Prejudice 599
NEUROSCIENCE IN YOUR LIFE:
The Prejudiced Brain 600
Measuring Prejudice and Discrimination: The Implicit Personality Test 601
Reducing the Consequences of Prejudice and Discrimination 601
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Contents
M O D U L E 5 5
Positive and Negative Social Behavior 604
Liking and Loving: Interpersonal Attraction and the Development of 
Relationships 604