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Building Effective Interpersonal Skills 59



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Fundamentals-of-Management-8th-Edition-Ricky-Griffin-978-1285849041

Building Effective Interpersonal Skills 59
Building Effective Communication Skills 60
Skills Self-Assessment Instrument 60
Experiential Exercise 61
Management at Work 61
You Make the Call: Social Entrepreneurship at Its Finest 63
Endnotes 63
Contents
vii
Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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PART 2
Planning
C H A P T E R 3
Planning and Strategic Management
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
Planning and Organizational Goals
67
Organizational Goals
68
Purposes of Goals,
68 • Kinds of Goals,
69
Kinds of Organizational Plans
69
Strategic Plans,
69 • Tactical Plans,
69
Setting a New Direction for General Motors
70
Operational Plans,
70
The Nature of Strategic Management
71
The Components of Strategy
71
Types of Strategic Alternatives
72
Using SWOT Analysis to Formulate Strategy
72
Evaluating an Organization’s Strengths
72
Evaluating an Organization’s Weaknesses
74
Evaluating an Organization’s Opportunities and Threats
74
Formulating Business-Level Strategies
74
Porter’s Generic Strategies
74
Strategies Based on the Product Life Cycle
75

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