In Indonesia, where sanitation is a major area of concern, Mercy Corps has
launched a long-term Hygiene Promotion Program. On Hand Washing Day, for
instance, community representatives take to the streets with colorful buckets and
teach children how to wash their hands with soap and water; similarly equipped
hand-washing stations have been set up in neighborhoods throughout the capital
of Djakarta. (Dirty hands can cause diarrhea, which kills 2 million children under
the age of 5 every year.) Other programs focus on education and equipment for
harvesting rainwater and removing solid waste from residential neighborhoods.
In addition to the devastating effects of war, social upheaval, and natural
disaster, Mercy Corps is also concerned with the effects of climate change on
developing communities. Thus, it works to provide “viable economic options as
communities adapt to new environmental realities,” especially in helping poor
communities cope with “the rising incidence of climate-related disasters such as
flooding and drought.” According to Mercy Corps, its climate-related programs
fall into three main areas:
1.
Alternative energy:
promoting energy sources that support sustainable
economic activities
2.
Sustainable resource management:
supporting a community’s ability to
provide its own environmental and ecological services
3.
Advocacy, outreach, and models that work:
inspiring governments and
communities to rely on proven environment- and climate-friendly programs
For example, when drought in the African nation of Niger threatened nearly
8 million people with malnutrition and starvation, Mercy Corps not only mobilized
efforts to provide food commodities but also helped local farmers deal with chronic
debt arising from inefficient methods and prior crop failures. A year later, Mercy
Corps responded when Timor-Leste, an island nation northwest of Australia, faced
just the opposite in climate-related crises: Because seasonal rains continued
throughout the dry season, when farmers planted and harvested the country’s
food supply, drainage systems failed and crops could not be delivered over
impassable roads. In addition to providing immediate relief, Mercy Corps trained
local blacksmiths to make portable silos for storing rice and corn, the country’s
main staples.
1
Organizations exist for a variety of reasons. Some, like Netflix, pursue profits, while
others, like Mercy Corps, promote the general social welfare. Regardless of its purpose
or mission, though, any organization must be properly aligned with its environment if
it is to be effective. But there are disparate views on how this alignment should be
achieved and how an organization can legitimately pursue and then use revenues or
profits. Some companies aggressively seek to maximize their profits, grow at any cost,
and focus on nothing but what is best for the company. Others take a much different
approach to business and actively work for the betterment of society, even when it
means less profit for the owners. Clearly, then, the environmental context of business
today is changing in unprecedented ways.
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